Lenel and Interlogix announced the official launch of TierVantage, a comprehensive new channel partner program providing powerful support tools and incentives to help dealers, integrators and value-added resellers (VARs) successfully grow their businesses.
Lenel Systems and Interlogix announced the official launch of TierVantage, a comprehensive new channel partner program providing powerful support tools and incentives to help dealers, integrators and value-added resellers (VARs) successfully grow their businesses. Lenel, a leader in advanced security systems and services, and Interlogix, a provider of security and life-safety solutions, are parts of UTC Climate, Controls & Security, a unit of United Technologies.
TierVantage is designed to meet the needs of a broad range of security professionals from residential to enterprise and everything in between. The program provides members valuable support including dedicated customer service hotlines, social and networking opportunities, and marketing resources to help drive business growth.
Channel partners can receive a first look at product introductions and may be eligible to gain access to closed-line commercial solutions. Added benefits may also include:
- Invitation to the annual Lenel and Interlogix Partner Summit
- Marketing co-op dollars
- Sales leads
- Social networking and online forums
- Customized and print-on-demand marketing collateral, along with an image bank - e-promo store
"We've listened to our partners and have responded with the program resources they said they want and need to help successfully run their businesses," said Ron Virden, Managing Director, Global Security Products, UTC Climate, Controls & Security. "We understand we only succeed if we recognize the value of our partners and reward them for their loyalty and performance."
Joy Curtiss, Director of Marketing for Lenel and Interlogix, added that the businesses are committed to making TierVantage the industry's premier loyalty program. "TierVantage channel partners will have access to support, community, products and resources to help enhance their profitability and maintain a competitive advantage in their local service areas," she said. "Partners making this program part of their business plan will now have additional tools for long-term success."
The program provides members valuable support including dedicated customer service hotlines, social and networking opportunities, and marketing resources to help drive business growth.
The program has three tiers beginning with Dealer for those who primarily focus on the residential and small business segment. The Business Partner tier provides additional benefits to those dealers making annual commitments to commercial categories. The VAR tier provides Lenel value-added resellers with all they need to maintain the highest standard for enterprise applications, including access to the OnGuard platform.
TierVantage offers channel partners the flexibility to move within their tier to gain new benefits as their business grows. The program also rewards those outstanding program members meeting or exceeding sales goals with an invitation to the annual Elevate Partner Summit held in top U.S. resorts.
TierVantage replaces the companies' previous Security Pro dealer program for dealers and legacy TierVantage program for VARs.