RetailNext announced it has entered into an agreement to be the in-store analytics solution provider for Alice Lane Home
RetailNext, the worldwide expert and market leader in retail analytics for brick-and-mortar stores, announced it has entered into an agreement to be the in-store analytics solution provider for Alice Lane Home, an award-winning interior design firm and showroom. The comprehensive RetailNext platform is being deployed at Alice Lane Home showroom locations in Salt Lake City and Orem, Utah, U.S.
“Alice Lane Home is committed to bringing interior design from imagination to life, and we continually experiment with style, furnishings and settings to inspire others,’ said Michelle Montgomery, Marketing Manager at Alice Lane Home. “Our partnership with RetailNext ensures we test concepts, prototypes, and layouts in a data-driven manner that allows us to deliver true inspiration to our discerning customers.”
“Over the past several years, there has been tremendous growth in the deployment of in-store retail analytics platforms, and growing brands like Alice Lane Home recognize the value associated with deep insights into today’s customers and their values, behaviors and preferences, and in turn are developing world-class, customer-centric experiences as business differentiators.”
- Alexei Agratchev, Co-Founder and CEO, RetailNext
Borne from founder Jessica Bennett’s rediscovered passion for interior design when building her own home on Alice Lane in Farmington, Utah, the first Alice Lane Home Collection retail store opened in 2008. The company’s exponential growth, with design projects ranging from small residential settings to large estates and commercial buildings, led to the 2014 opening of the Alice Lane flagship store in downtown Salt Lake City.
Alice Lane Home joins RetailNext’s rapidly growing global customer list of over 250 retail brands, and represents a growing segment of new, best-in-class retailers – including large online retailers, right-sized stores and small- and medium-sized enterprises (SMEs) – who have entered or expanded physical footprints in the brick-and-mortar channel of today’s multichannel retail industry.
“RetailNext is very excited to be working with Alice Lane Home as it expands its brick-and-mortar showroom presence,” said Alexei Agratchev, Co-Founder and CEO of RetailNext. “Over the past several years, there has been tremendous growth in the deployment of in-store retail analytics platforms, and growing brands like Alice Lane Home recognize the value associated with deep insights into today’s customers and their values, behaviors and preferences, and in turn are developing world-class, customer-centric experiences as business differentiators.”