RetailNext, an expert in retail analytics for brick-and-mortar stores, announced it has entered into an agreement to be the analytics solution provider for BRIKA, an innovative retail concept that started as an online shop in 2012.
RetailNext, an expert in retail analytics for brick-and-mortar stores, announced it has entered into an agreement to be the analytics solution provider for BRIKA, an innovative retail concept that started as an online shop in 2012. Co-founded by Kena Paranjape and Jen Lee Koss, BRIKA features a curated community of the best artisans across North America. The comprehensive RetailNext platform will be deployed at BRIKA’s Toronto location on Queen Street West, as well as its new holiday pop-up at Yorkdale Shopping Centre.
“RetailNext allows us to continue to engage with our customers in a meaningful way after they’ve left the store,” said Jen Lee Koss, Co-founder of BRIKA. “We’re excited to leverage this technology for both our online and brick and mortar platforms.”
BRIKA joins RetailNext’s rapidly growing client list of over 200 retail brands, and represents a growing segment of new, best-in-class retailers – including large online retailers, right-sized stores and small- and medium-sized enterprises (SMEs) – who have entered or expanded physical footprints in the brick-and-mortar channel of today’s multichannel retail industry.
“RetailNext is excited to be working with an innovative and creative company like BRIKA, an authentic brand committed to the timelessness of artistic craftmanship,” said Alexei Agratchev, co-founder and chief executive officer of RetailNext. “Online merchants have rapidly entered the physical retail space, and we’ve seen a distinct shift in how in-store retail analytics are being deployed and utilized. Where once the sole purview of large chain stores, brands like BRIKA are now benefiting from deep insights into today’s shoppers and their value-driven shopping behaviors, and in turn are developing outstanding shopper-centered experiences.”