iCatch — a promising company comes with global perspectives, firm determination, and ambition in international market penetration — is inarguably one of the leading providers in the security surveillance industry.
iCatch — a promising company comes with global perspectives, firm determination, and ambition in international market penetration — is inarguably one of the leading providers in the security surveillance industry.
In this exclusive report, you are about to learn that iCatch's solid foundations is lying not only on product line development and superior technology, but also global channel marketing, strong cultural connection, and business cooperation with regional distributors.
‘In the future,' said Vanne Lin, the Executive Vice President at iCatch, ‘iCatch will enter global medical industry, we are able to provide security surveillance solutions along with many sought-after features such as global positioning system and emergency alarm, in order to offer end users much more user-friendly experience.'
iCatch expanded in 33 nations
iCatch has expanded in 33 nations with its own brand until 2013. In 2014, iCatch decided to build up stronger connection and closer cooperation with local distributors and partners. For that, iCatch can be seen in some major trade shows worldwide including Secutech in Taiwan, ISC West in the US, and IFSEC in the UK to name a few.
In 2014, iCatch will focus on promoting mobile surveillance solutions and Universal DVR, a series of recent-launched digital video recorders. In terms of demands in mobile surveillance, iCatch provides a very user-friendly system which allows the user to monitor through computer browsers and mobile devices. Instant alarm messages will be sent to user's mobile devices when events are triggered so that countermeasures can be conducted immediately.
iCatch's budget-friendly Universal DVR series are able to accommodate digital HD signals (1080P, 720P) and analog signals (960H, D1) in one single DVR, which provides great flexibility for upgrade. With existing coaxial cable infrastructure, the user is able to change some of the analog cameras with HD-SDI ones, or simply add new HD-SDI cameras at crucial areas to fulfill surveillance capabilities with ease.
In the mean time, iCatch is also developing cloud surveillance system. At this moment, basic features such as remote storage, playback, and backup are declared mature. iCatch promises that more efforts will be spent on this project to complete the features as well as product line.
Product core competence boosts global channels
Major surveillance system manufacturers are mostly from South Korea, China and Taiwan. South Korean manufactures possess superiority in software development and technology, rendering advantages in major tender cases, whereas Chinese manufacturers are largely benefited from lower manufacturing and R&D cost due to government subsidy and tax refund. Taiwanese manufacturers, therefore, often found themselves are far less competitive at this part. Nevertheless, Taiwanese providers are still well-known for outstanding international perspective, export marketing, professional knowledge, not to mention system stability and after-sales services.
Facing fierce competition in the global market, iCatch has built a competitive product line, offering customer higher device stability, outstanding after-sales service, and price only 10% higher than Chinese counterparts.
iCatch will target on medical and elders' nursing solutions as future product line development, with practical features such as global positioning system and emergency alarm. At this moment, iCatch has experienced plenty large-scale international projects planning in Germany and Ukraine, etc.
HD surveillance system will domain the market
‘HD surveillance system will domain the market. Users do not really care about jargons, like SDI, TVI or CVI,' said Lin. ‘What they do care about is high image quality that they can see on the monitor. And, in fact, our product performs better than our fellow competitors.' iCatch's DVR is able to output 30 frames per second at million pixels for 16 channels, which can hardly be outpaced.
On top of DVRs, iCatch also offers Intelligent Network solutions (IVR) coming with built-in switch. For users this means hassle-free setting and no external switch needed — truly a plug-and-play. Furthermore, iCatch's IVRs share similar GUI with DVRs with most of the manufacturers, so that the user can adopt it intuitively, saving up after-sales service efforts.
Global surveillance market will continue to grow stably for sure, commented by Lin. In terms of business strategy, Lin suggested that ‘Each entrepreneur must consider own core competence, product differentiation and global marketing strategy to root in the market. Strategic alliance with other companies can also be valuable approaches. As one of the leading security surveillance system manufacturer in Taiwan, iCatch will continue to invest in R&D. Besides user-friendly platforms, an even more budget-friendly price structure will also be announced. As for future plan, iCatch is going to enter medical related markets, creating even further brand value.'
