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INSIGHTS

Thermal cameras: Thermal technology faces market challenges

Thermal cameras: Thermal technology faces market challenges
Even though the price of thermal equipment is coming down, that does not mean that the thermal market is suddenly seeing a massive surge in growth. As a market that has been dealing with the “thermal is too expensive” argument, industry players are actively doing what they can to dissuade consumers of this thermal myth.

Even though the price of thermal equipment is coming down, that does not mean that the thermal market is suddenly seeing a massive surge in growth. As a market that has been dealing with the “thermal is too expensive” argument, industry players are actively doing what they can to dissuade consumers of this thermal myth.

Education, Education, Education
Lack of education and awareness is one of the main challenges being faced by the thermal security market. Bercier explained that the security industry is not educated enough on the benefits of thermal for security applications. Thermal industry players want the security market to understanding that thermal is the most effective ...

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