EverFocus Electronics, a leading manufacturer and integrated system solution provider, is headquartered in Taiwan. Its global offices are located in six other countries – the U.S, Germany, China, Japan, India and the U.K. The company has overcome many hardships and is now transitioning to the sale and manufacture of IP video surveillance.
EverFocus Electronics, a leading manufacturer and integrated system solution provider, is headquartered in Taiwan. Its global offices are located in six other countries – the U.S, Germany, China, Japan, India and the U.K. The company has overcome many hardships and is now transitioning to the sale and manufacture of IP video surveillance. “EverFocus just completed its video surveillance product lines in analog, HD-SDI, IP and plug-and-play IP by the end of last year,” said Jessy Lee, Director of System Planning and Development Center of EverFocus Electronics. “We only spent eight months completing the integration of more than 20 major VMS and NVR third parties.”
The process of switching from analog to IP required a great deal of time and effort. IP video surveillance tends to be concentrated in the project market. Therefore, to penetrate the IP video market, EverFocus actively develops new clients apart from its existing analog clients and also works closely with partners to win more projects. “We also introduce our clients to our partners and so do our partners,” Lee said. “Through partnership, we can quickly increase our sales in IP video.”
"After we made this significant change to our business, our IP projects grew quite fast," Lee said. “We have supplied a project with 10,000 network cameras.” EverFocus is active in both large-scale projects and mid-to small-size projects. In general, the company serves as an IP surveillance device provider and works closely with third-party suppliers, while it also has its own easy-to-setup IP solutions that cater to the needs of mid-to small-size projects.
The company does not compete in the red sea of price. Instead, EverFocus markets its own brand of localization. Its marketing strategy for IP video surveillance is planned at its headquarters and then applied to other subsidiaries. “We have a global presence with seven subsidiaries, which allows for significant differentiation from other companies, especially in providing instant local support,” Lee said. “We have tried very hard to communicate to all of our subsidiaries and even our partners to provide new technical services and training for IP video surveillance.”
The EverFocus strategy has paid off in the Middle East region, which has seen rapid uptake for IP video. India also has huge potential.
Even though IP video surveillance is now the focal point for EverFocus, Lee emphasized the importance of supplying the right products that correspond to the actual needs of the customers. According to different applications, budgets, and infrastructure environment, EverFocus provides its clients with a wide range of solutions through quality analog, HD-SDI, and full IP products. “In some vertical markets, such as casinos, banks, and retails, where end users need a zero latency, real-time solution or require a more cost-effective and plug-and-play solution, we are able to offer them an HD-SDI solution instead. They are quite happy about it and are pleased with the results,” said Lee.
When it comes to being customer centric, EverFocus is confident in meeting the demands of its clients by providing a solution that best fit their needs.