For decades, Google/Motorola Mobility has driven the evolution of TV and now multiscreen services through the cloud, network and home. The company will continue this history of innovation with its new real-time high-efficiency video coding (HEVC or H.265) technology. “Now that we've seen the industry-wide approval of HEVC as a standard, we're rapidly moving from creation to implementation,” said Joe Cozzolino, Senior VP and GM of Network Infrastructure Solutions. “It took almost four years from the time MPEG-4 was made an industry-wide standard before the necessary refinements in the MPEG-4 tool kit took place and the standard reached its fullest potential. We're only two months into the approval of HEVC, and we've already reached an unprecedented level of progress.”
For decades, Google/Motorola Mobility has driven the evolution of TV and now multiscreen services through the cloud, network and home. The company will continue this history of innovation with its new real-time high-efficiency video coding (HEVC or H.265) technology. “Now that we've seen the industry-wide approval of HEVC as a standard, we're rapidly moving from creation to implementation,” said Joe Cozzolino, Senior VP and GM of Network Infrastructure Solutions. “It took almost four years from the time MPEG-4 was made an industry-wide standard before the necessary refinements in the MPEG-4 tool kit took place and the standard reached its fullest potential. We're only two months into the approval of HEVC, and we've already reached an unprecedented level of progress.”
Motorola continues to build on its legacy this year after bringing the technology to the global market and showcasing some of the industry's first-ever HEVC demonstrations at industry trade shows. This year, Motorola moves beyond basic technology demonstrations and will exhibit a practical implementation of HEVC with its first HEVC encoding and decoding in real time. One such demo will include a real-time HEVC encoder delivering streaming content to a Google Nexus 10 tablet for real-time decoding and playback. Another demo will include real-time HEVC HTTP live streaming to an Apple iPad (4th generation). A third demo will include an IP-based set-top TV box decoding HEVC. Motorola's demonstrations will highlight how the compression efficiency of HEVC enables high-quality video delivery over bandwidth-constrained networks to multiple platforms.
HEVC video compression technology has the ability to reduce bandwidth by up to 50 percent in comparison to MPEG-4 AVC while still delivering same high-quality viewing experience. In its initial phase, HEVC might have the highest impact on reducing wireless network congestion. By utilizing HEVC, 3-G and 4-G enabled operators will be able to provide higher-quality viewing experiences on almost any screen while saving up to half the capacity current encoding technologies require. Motorola will immediately support video service providers and programmers in testing and launching HEVC-based services to take advantage of the significant bandwidth savings offered by this new compression technology.
Additionally, HEVC can be a significant factor in dramatically reducing storage costs for in-home and networked DVRs. Motorola's engineers are using HEVC to test and develop comprehensive standards-based wireless and multiscreen solutions for a diverse base of service providers worldwide. This next-gen video compression technology was jointly developed by ISO/IEC MPEG and ITU-T Video Coding Experts Group (VCEG). Motorola is part of the committee that developed the HEVC standard, and has been an active contributing member of MPEG-2 (1993) and MPEG-4 (2003) standards.