IQinVision, a provider for high-performance HD megapixel IP cameras, announced that The Creamery, located in San Francisco, has deployed IQeye HD megapixel cameras, along with software from Prism Skylabs to improve the customer experience at the cafe.
IQinVision, a provider for high-performance HD megapixel IP cameras, announced that The Creamery, located in San Francisco, has deployed IQeye HD megapixel cameras, along with software from Prism Skylabs to improve the customer experience at the cafe.
Ivor Bradley, the owner of The Creamery, keeps an eye on customers and staff using his smartphone to view real-time images from the café's several IQeye HD megapixel cameras. “The mobile video lets me stand above the action,” Bradley observed. “It lets me read the crowd no matter where I am.”
Bradley uses his IQeye camera views to go well beyond standard security concerns. Recently, while monitoring the breakfast rush, Bradley noticed how people reaching the front of the line would frequently and awkwardly lean across the counter display and cut off other customers to get a cup of fresh orange juice. It happened again and again, and the busy staff didn't notice. When Bradley himself worked at the counter, he never noticed either. Yet, it was very clear to see on his smartphone screen: his IQeye cameras saw what he and his staff could not. Once Bradley moved the juice closer to his customers, sales of OJ doubled and the line moved noticeably faster. He was on to something.
Retailers from small boutiques to Fortune 500 companies are using footage from security cameras to improve their marketing, operations, and merchandising. As security cameras and software have become more sophisticated, more retailers are using them to understand shopper movement and preferences. Thanks to technology like the Prism Skylabs software Bradley uses at The Creamery, managers don't have to watch hours of footage. Instead, they have access to video summaries, powerful analytics, and big data-powered reports.
San Francisco-based Prism Skylabs transforms video into beautifully enhanced, privacy-protected imagery and visualizations that provide immediate understanding of any moment or time period. “We turn video into something better,” said Steve Russell, CEO and Founder of Prism Skylabs. “We give employees throughout the organization the tools they need to understand their business and their customers.” With Prism, employees from CEO to store manager are able to gain extraordinary insight about customer dwell time, movement, and occupancy, and even which products are picked up the most.
There's no doubt that using surveillance camera video as a marketing tool is becoming more commonplace and effective. Even relatively small businesses like Bradley's San Francisco cafe have discovered the power of smart, always-on IQeye megapixel cameras married with agile, easy-to-deploy Prism software.