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INSIGHTS

Service Models Needed for Next Phase of Growth in Thailand

Service Models Needed for Next Phase of Growth in Thailand
The annual video surveillance equipment market in Thailand is roughly US$70 million; the installed analog base is easily 10 times that, so business potential is definitely huge. Over the last two years, growth in the adoption of IP-based security technology has been phenomenal; for example, one of the brands that we represent, Vivotek, has experienced 400-percent local sales growth, particularly i...

The annual video surveillance equipment market in Thailand is roughly US$70 million; the installed analog base is easily 10 times that, so business potential is definitely huge. Over the last two years, growth in the adoption of IP-based security technology has been phenomenal; for example, one of the brands that we represent, Vivotek, has experienced 400-percent local sales growth, particularly in government projects (city surveillance, transportation, buildings), retail and department stores, and manufacturing and commercial sites.

To properly service and sustain this growth, we have a dedicated system integration team, offering training demos/courses and project design and commissioning support. As most smaller-scale resellers, system integrators and installers are still “analog-minded,” we are actively working with manufacturers, such as Geovision, Koukaam, Nice Systems, Qnap Security and Vivotek, to come up with affordable, easy-to-install, easy-to-use systems. For example, access control and license plate recognition integrations with Geovision systems are analog-like but IP-enabled. Customizations fit for specific vertical markets are also offered.

Bandwidth availability has been a major concern and growth inhibitor in Thailand, but luckily the nationwide fiber-to-the-home project, with data speeds up to 100 Mbps, is already underway. While it might take a few more years to complete, we are looking into cloud offerings and other service models to better cater to our clients' and potential customers' growing needs, possibly going beyond our borders to neighboring countries. In the third to fourth quarter of 2012, we will be launching a DIY home surveillance kit with a telco, so homeowners can monitor their property and family on the go with ease. There are, of course, increasing challenges and competition; we will engage our solution and channel partners to increase education efforts, to help spread the benefits of IP and grow the market to be an even bigger and maturer one.

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