Verint Stays Intelligence Driven
Jill Lai, Staff Editor | Date:
The proliferation of IP and internet bandwidth has brought new technologies, applications and business models to the security industry. As one of the leaders of networked video security solutions, Verint provides comprehensive networked IP video portfolio to mitigate the possible threats in different market verticals along with strong service and technical support for system integrators to address problems and challenges for a variety of customer environments and installations. Leveraging cloud-based technology, Verint has started to forge partnerships with new and existing players to offer new products and services.
Verint Systems, ranked as the top 13 in 2011 Security 50, focuses on providing IP video intelligence solutions and value-added services. It has an extensive portfolio of enterprise intelligence solutions and security intelligence solutions. In the following, asmag.com interviewed Debjit Das, Vice President of Global Marketing, Verint Video Intelligence Solutions of Verint Systems to explore Verint's Security Intelligence Solutions and find out how Verint maintains its sustainable growth with its solutions portfolio and go-to-market strategies for the Asian markets.
Annual Sale Revenue and Market Breakdown
Das: If you look at Verint's global IP video product sales in 2011—IP cameras, encoders, NVRs, video and situation intelligence software, and analytics--it is about $138 million with an additional $207 million from communications and cyber intelligence solutions which is unique compared to other companies in both the security intelligence market as well as the physical security market.
If we break down the sales revenue by market region, we achieved some significant results in Americas, 53%, EMEA, 27% and APAC, 20%. APAC is definitely among one of the regions with the highest growth. With continuous focus on innovation and value, we not only aim to get the sales growth in some emerging markets, but capture more market share in our more mature regions.
As IP Video Intelligence Solutions is being highly adopted across various security markets, our performance acknowledges Verint as one of the leaders in IP video and security intelligence, and we are pleased with that. Many market research firms and analysts project high growth of IP video adoption in APAC - we get our growth from both wider adoption of IP video as well as expanding market shares. We are also focusing on several emerging Asian countries, such as India, South East Asia, Australia, and China, which are experiencing high growth and adoption of IP video solutions for security and surveillance.
Targeting Critical Infrastructure & New Business
Das: We sell our solutions/products to primarily system integrators and provide specific solutions for different market verticals – Retail, Banks and Financial Institutions, and Enterprise and Critical Infrastructure. In APAC, our primary focus is on critical Infrastructure--airports, sea ports, rail and subway-- public infrastructure for city surveillance, and law enforcement. In addition, we also serve customers in the retail, banking and finance, and enterprise verticals.
An interesting trend that we are seeing is interest from telecom providers to provide video intelligence – both security and business intelligence, as a value added service on top of their networks to their customer segments such as Retailers. They partner with us to create the value added service or application. Video analytics is also embedded in our video hardware solutions such as IP cameras, encoders and NVRs, that are internet and cloud enabled. The cloud market is not big right now. But about five years later, it will definitely attract more telecom providers or other system integrators.
Product Differentiation: PSIM, Business Intelligence and Surveillance Analytics
Das: Verint is a global leader in IP video intelligence solutions. When it comes to product differentiation, Verint has PSIM solutions, integrated with VMS software. Verint video management software supports ImmerVision Enables?, offering Verint customers a 360-degree viewing technology to complement their video security applications. We also have NVR and HVR solution, embedded with video management software as well.
Besides security intelligence, our IP video solutions provide business intelligence solutions that customers can use to capture and analyze shopper movement with people counting, queue management and retail traffic analytics. They are used for store performance management, workforce management and optimization, understanding and enhancing the customer experience, and improving marketing and merchandising effectiveness.
In the video surveillance analytics space, besides basic motion detection based analytics such as people loitering, flow control, etc. we also provide integration with cutting edge technologies such as license plate recognition.
Partnership with System Integrators to Achieve Success
Das: We rely on strong partnership with system integrators to achieve success together. We provide education and training to strengthen their awareness of the value and strength of our product portfolio, business strategies and understanding how IP video is important for their target market sectors. Verint has a high touch sales force and is able to provide universal services, technical support and advice to assist the system integrators during the installation and maintenance and co-work with them effectively in worldwide projects.
Open IP Video Platform
We provide an open IP video platform for our integrators. If our customers want other functions, we will look for new partnerships for integration. Other than that, we provide SDK and API which allow capable systems integrators and other manufacturers to build integrations with our solutions platforms.