Changing Market Dynamics Propel Korean Industry Evolution Ⅱ

Lee of iCanTek is expecting to see an even faster transition to HD, in both camera and recording technologies, in 2011. “About 50 to 100 models are on our 2011 product road map, including smart-phone apps, waterproof and purpose-built cameras, indoor and outdoor solutions, ONVIF-compliant NVRs and management software, and PoE modules. We've also built in data security measures and privacy safeguards in our IP lines. Overall sales growth is expected to be more than 40 percent.”

Micro Digital will launch a series of HD-SDI products, widen the range of IP products, and initiate more brand marketing in the U.S. and U.K. where its is currently selling only small quantities on an OEM basis, Han said.

For Paragon, Kang is expecting a 50-percent growth rate this year. “We're developing new product lines, including white-light LEDs for golf courses and stadiums. Based on our own market research, we're also working with a camera manufacturer to develop integrated systems.”

Eom of Nadatel believes differentiation ultimately lies in software, GUIs, network utilities and technical support, and these qualities have helped the company secure a strong foothold in the industrial, health care and education markets.

For BT & Com, 2011 will be its foundation year, with overseas sampling in the U.S., Europe and Japan and product development in network cameras. “We are also targeting smaller niche applications such as SMBs and retail,” Huh said.

In product development, more high-resolution offerings and mobile applications will be made available by C-Pro, aiming for overall growth of 40 percent. “We will also try out new promotional strategies and marketing materials, to keep in constant communications with our worldwide customers,” Jang said.

RTS is launching new products on all fronts: video encoders, network cameras, NVRs, panoramic lenses, management software, access control integration and commercialized industrial-automation offerings, Bang said.

In software, Innodep will be integrating new features, such as ALPR, VCA, geographic information and biometrics, into its software soon and will be developing functions that support wireless applications, Joo said.

Even in access control and biometrics, the trend toward IP is clearly palpable, especially with more and more Web-based solution requirements from emerging markets, so Suprema will expand on its current PoE model to better develop Brazil, Russia, India and Australia. “Other product development efforts will be on RFID and management software, as well as modules for integration with other brands or systems,” Choi said.

In intrusion detection, awareness is already high in Korea and Japan. “Homeowners easily pay US$100 to $200 per month to have their properties monitored,” said Choi of KMT. “In Korea, home automation is even required by law for buildings constructed after the 1990s.” Jade Choi, Assistant Sales Manager, added that the company will be developing even more sophisticated features, like “robotic-cleaner immunity” and integrated solutions combining PIR with surveillance, microwave and wireless transmission.

Changing market dynamics have indeed propeled the Korean industry to adapt and transform faster.

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