3VR Raises $17 Million Funding to Strengthen Video Analysis

3VR Security, a provider of intelligent video search and analytics, has closed a US$17 million round in new financing with an increase in valuation, led by Menlo Ventures. The round will fuel 3VR's continued development of its intelligent video search and analytics technologies, as well as its expansion into global markets. This funding is the culmination of a record year for the company, in which it also expanded its leadership team with the addition of Aisling MacRunnels as its new Chief Marketing Officer. MacRunnels joins 3VR from Sun Microsystems where she was Senior VP of Software Marketing.

“3VR offers some of the sophisticated and disruptive technology in the video market today,” said Sonja Perkins, MD at Menlo Ventures. “The combination of intelligent analytics and search engine technology enables 3VR to deliver immediate and actionable insights that drive ROI for companies of all shapes and sizes.”

In addition to Menlo Ventures, Kleiner Perkins Caufield & Byers and DAG Ventures, previous investors in 3VR and two of the technology venture funds, have reinvested in the company. The round also includes new investment from Focus Ventures, a Palo Alto-based firm specializing in expansion stage companies.

“3VR technology continues to address progressively challenging security environment, providing support and service to ensure customer success,” said Ted Schlein, Managing Partner, Kleiner Perkins Caufield & Byers. “3VR is truly transforming how the security industry uses video, pairing search and analytics to make it actionable and useful across all departments of an organization.”

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