Two of the manufacturer’s representative organizations have merged to form Monfort Electronics/BDA, a new entity with even greater industry presence and strength than that of the two individual companies. Two of the manufacturer’s representative organizations have merged to form Monfort Electronics/BDA, a new entity with even greater industry presence and strength than that of the two individual companies.
To create this new company, Bruce Dawson and Associates (BDA) of Louisville, Kentucky have merged into Monfort Electronics Marketing of Indianapolis, Indiana, effective January 1, 2011. The new organization will cover a territory of six states with 11 employees located in five branch office locations.
“Sharing our experience and the costs of a sales force will enable us to increase our growth and improve our operational efficiencies,” said Mark Clemens, CEO of the newly formed Monfort Electronics/BDA. “There is potential to leverage the success of each of the companies and strengthen the overall business.”
In the new organization, Bruce Dawson is named as VP and is responsible for product management of those lines that were part of the former BDA’s offering. In addition, Dawson is charged with training and assisting the Monfort Electronics team with field sales support on the added product categories. Prior to forming BDA in 1970, Dawson worked with a systems contractor and also served in the military as a combat medic in Vietnam.
Vince Veneziale will remain in his current role of Monfort Electronics’ President in the new organization. Both he and Clemens will assist Dawson in merging the sales and operations of the respective businesses into a single entity.
“Customers of both companies will be offered a wider range of equipment, skills and services,” Dawson said. “Joining forces with Monfort will allow us to take service and support to the next level.”
Industry veteran Robert Lankford will also join the new company as of Feb. 1, servicing and supporting the Monfort/BDA accounts throughout western Michigan and northern Indiana. Robert brings several years experience in Project Management, Presales Engineering and end-user training, along with a IT/Networking background.