IP based video surveillance enjoys high market penetration in Middle East
Editor / Provider: Jill Lai, a&s International | Updated: 4/15/2014 | Article type: Hot Topics
The video surveillance market is greatly influenced by government rules. HD and megapixel has become standard for video surveillance cameras and 180-day video storage is required for almost all market sectors. The Ministry of the Interior (MOI) also updates the rules every year. The government regulations usually include where the security cameras must be placed, several details about its specifications, and also, how to make sure they are able to produce good quality video. "In the Gulf Cooperation Council (GCC) countries, it is important to make sure that your IP-based video surveillance system meets all legislation and governmental standards, which should be the key elements of business here," said Peter Biltsted, Director of MEA at Milestone Systems. According to an industry expert, some IP-based video systems might have the problem of losing images, which would cause the end users and systems integrators to get fined afterwards. Therefore, high reliability of IP-based video surveillance systems is required for this region.
HIGH ADOPTION OF IP-BASED VIDEO SURVEILLANCE
Due to regulations from the government, the trend of full IP-based video surveillance starts from the U.A.E. such as Dubai, Abu Dhabi, Qatar, and then spreads the rest of the Gulf countries. The IP-based video surveillance trend also leads to high adoption of some innovations in this region, such as multi-megapixel, low-lux, and intelligent video analytics.
In the Middle East, people usually want the best technologies. For surveillance, the standard would be around 2 to 3 megapixels with WDR, because of the strong sunlight. ANPR and facial recognition are also usually required for infrastructure projects.
In large facilities, such as stadiums, hotels, campuses, and city surveillance projects, end users look for a more cost-effective way to have better coverage over a large area. “Multi-megapixel cameras are proving their worth here. Using multi-megapixel (1,080p for example) cameras, end users receive a minimum resolution more than seven times better than standard definition (VGA) or analog cameras. Megapixel cameras provide detailed information for capturing license plates and faces, said Scott Schafer, Executive VP Sales, Marketing and Service at Arecont Vision. “We have examples of customers that use 75 cameras to cover an area that would have required about 2,000 analog or standard definition VGA cameras delivering 40 pixel-per-foot resolution, which is enough to identify faces in a crowd. In campus settings, we have used eight multi-megapixel panoramic cameras to replace 24 standard definition cameras and the new system delivered superior resolution at a lower price.”
Intelligent Video Adoption
The local requirement of up to 180-day storage for HD megapixel video in some cases drives the need for more intelligent management of data, especially in large-scale projects such as infrastructure. "To provide an efficient forensic search after events take place, and also meet the challenges of managing so many cameras and data in a large environment, there is a need for intelligent video. And since people here are quite open to new technologies, they are starting to use intelligent video analytics (IVA) for marketing and management purposes," said Hakan 畤yi?it, Regional Director of Middle East at Bosch Security Systems.
Intelligent video is commonly used for high-end retailers and some large retailers deploying 160 to 200 cameras for people counting and heat maps. "In some five-star hotels, it has become common to have people-counting features to see who gets inside of the hotel building, 360 fish-eye camera at main areas like lobby/restaurant, heat mapping to analyze customers flow, and missing-object analysis for the retail stores inside. Some hotels provide the live-streaming video online for marketing.
Samsung also provides such solutions for retail/commercial markets controlled by Samsung security management platform," said Ali Boussi, Regional Sales Manager at BASS/Samsung Techwin. Due to the demand for intelligent video in this region, “Kedacom launched its latest NVRs, with the latest video analytic technology to do smart searching and quick location of the event as soon as the alarm is triggered. Besides, Kadacom also has a complete solution of centralized chain-store management and HD video surveillance solutions for courts,” said Zhiqiang Liu, Marketing Director, Kedacom Technology.
IP for SMB
The small-to-medium business (SMB) sector is also adopting IP technologies, starting from the U.A.E. “I would say in the MEA market, especially in GCC countries, there is very high percentage of SMB market using IP. Even small retail shops — usually requiring six to eight cameras — still need to meet government requirements for megapixel resolution. The analog system can't reach that standard.
All the shops need to be approved by the government. If they are not satisfied with the evidence, they will ask you to shut down the shops or replace the system entirely. That's why convergence comes there. I would say, in the next two to three years, GCC countries will not allow video that does not supply a certain level of video quality,” said Biltsted.
“Even for small customers here, they want integration. They usually want access control to be integrated too. If they have 25 cameras in place, they also want a perimeter solution to be integrated with their systems," said Biltsted.
"What I also found in this region is people have more awareness about security and they use surveillance for more than just for security. They will use the surveillance video to check if the store is clean. So, customers would choose cameras with a corridor view. We also bundle it with our software," he continued.
COMPETITIVE IP-BASED VIDEO SURVEILLANCE MARKET
IP-based video surveillance technologies have penetrated to different market sectors here. Intelligent video is commonly used in a five-star hotel and even the small shops want an integrated system for video surveillance and access control. The Middle East has become a competitive market for IP-based video surveillance technologies. To satisfy end users' desires for new technologies, more and more integrated solutions will be introduced to the market for different applications.