Standalone NVR is on the rise
Editor / Provider: Tevin Wang. a&s Asia | Updated: 4/21/2014 | Article type: Hot Topics
Many brands are offering standalone NVRs, preparing to send first timers to IP solutions. These bundled packages not only offer clear images, but also are affordable and hassle-free solutions.
Ice Wu, Storage Product Director
Despite analog systems still take a large portion in Southeast Asia's security market, the IP migration pace is fast and furious with 2- 300% growth per year. Currently the analog-IP ratio is 7:3. Singapore and Korea have comparably better economies, IT infrastructure, plus their prevailing of 3G/4G networks; for them, the ratio is nearly 50/50.
Dahua's standalone NVRs are going great in various market segment ranging from top to entry-level. For instance, due to increased security awareness and city surveillance projects, highly reliable series like NVR6000DR, NVR724-256DR are wining projects after another for their supporting channels, large storage space, scalability, and intelligent video analytics.
Our project-based NVRs such as NVR7064-RH, are designed for banking, airport, train stations, and power stations for their HD video storage. Fisheye cameras are also a booster for NVR selling as DVRs do not support these 360-degree cameras. In this case, retails & malls are showing great potentials. Home surveillance market are also promising as bundled NVR package are easy to install even for an everyday family lacking IT knowledge. Compared with analog systems, network cameras offer clearer videos and remote monitoring capability.
It is clear that the whole security industry is migrating to HD. The path to HD varies though: one is via analog signals; another via digital ones. For analog upgrades, Dahua's HD-CVI solutions have advantages in costs, easy to install, plus no need to rewiring. A simple replacement with HD-CVI cameras can achieve HD.
IP solutions are more suitable for new projects, and customers have continuous demands for scalability. These segments tend to have IP-friendly environment, which saves a lot in wiring. PoE and WiFi NVRs, on the other hand, are more favorable to families for its plug & play setups.
Dahua's advantages include:
Total solution provider: Our complete product lines ranging from cameras, NVRs, VMS, and apps for smartphone viewing.
* One-stop solution offering high-, mid-, and entry-level solutions
* Future-proof and third-party supportive
* World-famous branding with reliable quality and fast service
* Exclusive codes offer clear Images
Benjamin Lee, Regional Sales Manager
Singapore has been well-positioned to achieve significant IP growth in Southeast Asia for its economics and IT infrastructure, followed by Philippines, Thailand, Malaysia, Indonesia, Vietnam, and Myanmar. Singapore's mid- to high-end segments have steady requirements. Its IP-friendly infrastructure and strong demands for network cameras attribute to continuous requirements for NVRs. Transportation projects, commercial buildings, and hotels are major verticals adopt NVRs.
Our NVRs are largely deployed in commercial buildings in Malaysia, Thailand, and Indonesia. Vietnamese government projects prefer NVR solutions as well. Our mobile NVRs in Thailand are largely adopted as well. Compared with other Southeast Asian countries, Indonesia has been slow to pick up IP migration and NVR pace. Major verticals in Indonesia deploying NVRs are retails. Myanmar is showing great potentials in manufacturing and retail segments. Our targeted verticals in Southeast Asia are retails, commercial buildings, and SMBs, which usually are small projects and require fewer cameras.
Despite small systems, they usually request IP networking for remote monitoring and management. Standalone NVRs not only make IP solutions easier for smaller installers and operators, but also economical in costs. Standalone NVRs are often designed for 32 channels and under and require no additional IT training, making them affordable and easy to use.
Our long-term analog system users are showing great interest in IP and EverFocus has always looked highly on these established customers. We have been putting a lot of efforts for customer relationship maintenance by offering solutions catering to their needs. As for new customers who already have IT knowledge, it is always much for easier to promoting them IP-based solutions than those without IT know-how. Seeing this issue, EverFocus just launched plug & play standalone NVRs (ENVR8304D, ENVR8304E) targeting analog users who crave for one-stop IP migration. We believe that features like plug & play, easy to set up, and intuitive GUI are best weapons to win market share.
We will continue satisfying customer needs by fast offering the most suitable solutions with high interoperability. We will work more closely with local SIs this year by offering more solution-based packages with easy setups and scalability.Software is another area that we will add extra R&D efforts. Prompt urbanization in Southeast Asian cities brings out more mass transit system projects. There are going to be huge demands for mobile NVRs. Our reliable and innovative solutions definitely provide added values to customers.
Hikvision digital technology
Eric Shen, Product Marketing Manager
The network infrastructure in these Southeast Asian countries is very different, so does the IT knowledge of local system integrators. As such, the developments of embedded NVR in these areas have big difference. For example, Singapore is with good network infrastructure, and the local SIs are also proficient about network projects, this in result accelerates the development of embedded NVR in this country. Whilst in other Southeast Asian countries, due to the unmatured network environment, the NVR adoption will be a little bit delayed.
Actually, there is no specific vertical for NVR application. With IP adoption becoming widely accepted by users, embedded NVRs will also get applied in various verticals, such as financial institutions, city surveillance, transportation and retails, etc.
Embedded NVR is mainly adopted in newly established projects. Since for already existing analog applications, usually users are reluctant to transit from traditional CCTV system to IP system since IP surveillance needs more IT knowledge and higher cost associated with installation and maintenance, as well as higher requirement for network system. However, with IP security continues to boom, the requirement for HD surveillance improving, the IP products price is also getting much favorable than before as more and more manufacturers join in the competition in this area. Accordingly, NVR connection to IP cameras becomes much simpler, this allows convenient plug & play installation. Eventually, embedded NVR will be the main stream especially in new projects.
We promote the simplicity the combined NVR+IPC solution brings. As well, to note that embedded NVR will take the place of PC-based NVR in terms of ease of use, system stability and decoding capability; of note, plug and play NVR would play a more practical role to make easy installation and configuration.
Hikvision is always dedicated to the innovation of embedded NVR. As of now, we have developed NVR product supporting up-to 256-ch IP camera inputs and 24 HDD, with total throughput of 960Mbps (640Mbps for input / 320Mbps for output), specially designed for large-scale and high-end applications. This is the first in the security industry to compete against conventional NVRs.As mentioned before, we also address on the ease-of-use of products — the freedom, and comfort without hassles of cablings, configurations and complicated settings.
Coupling NVR with IP cameras is another method for promotion. Recently, we've put Hikvision Smart IPC in connection with our Netra-platform NVR to deliver a total Smart Solution, with front end camera delivering images of Smart Detection (instruction detection, face detection, line-crossing and much more), and backend NVR doing Smart search according to different period of time or locations, providing you with total control over the system.
NVR products will have increasing market share in SMB application, since the price of embedded NVRs is getting lower compared with PC-based NVR(with VMS software); in high-end applications, embedded NVR will also play a key role since it can well meet the requirement of system stability, compatibility and expansibility.
PC-based NVR still has its own stage, especially in large-scale projects; thus, it places great potential for embedded NVR to participate in this area. Embedded NVRs have overcome their perceived shortcomings in terms of storage capacity and types of storage medium through use of devices including IP-SAN and eSATA, etc. Furthermore, embedded NVRs can support interfaces for other surveillance devices which can be conveniently integrated with alarm systems and access control systems as well as PTZ remote control systems. This is very practical in large-scale applications. The benefits an embedded NVR offers over PC-based NVR — reliability, stability, complex decoding, low power consumption, ease of use and more — will eventually allow custmers to maximize the value of what they already own.