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Australian pharmacy cures surveillance ailments with networked video

Australian pharmacy cures surveillance ailments with networked video

Editor / Provider: Axis Communications | Updated: 5/7/2013 | Article type: Commercial Markets

Australia's largest pharmacy retailer, Chemist Warehouse, rolled out an IP-based video surveillance system consisting of 5,500 Axis Communications network cameras and Milestone Systems enterprise VMS at its 240 stores nationwide to monitor prescription drugs. The retailer had used the cameras and VMS for more than five years. Camera models deployed include fixed domes, outdoor vandal resistant HD domes, HD network cameras, 3-megapixel HD cameras.

The Australian pharmaceutical industry is heavily regulated, with a raft of stringent compliance criteria that must be satisfied on an ongoing basis. The security of prescribed medication is paramount and maintaining a reliable security network is an industry regulation. In order to remain at the forefront of pharmacy services in Australia, Chemist Warehouse, needed to work with a solution that was reliable as well as scalable to keep up with their expansion.

“As with all Australian pharmacies, we stock a large variety of sought-after prescription and over-the-counter medications,” said Ryan Calvert, IT Operations Manager, Chemist Warehouse. “Because of this, we cannot afford to have even one camera down.”

“Our blind testing revealed that Axis' cameras have a less than a one per cent failure rate, compared to cameras from other vendors which generally had a failure rate of between four and five per cent,” explained Calvert. Chemist Warehouse chose an IP-based system because of its open platform, infrastructure to support evolving software applications and network integration, such as adding software applications onto its existing network as they develop. In addition, the system's scalability could provide for future surveillance needs in a way analog solutions could not, thus investments could be futureproofed, hence reducing total cost of ownership and increasing long-term ROI.

Axis cameras' compatibility with Milestone software was also a bonus for Chemist Warehouse, according to Angelo Salvatore, Manager, Australia, Milestone. “Milestone enterprise VMS enables Chemist Warehouse to manage, control, view, search and export the live or recorded image feed from the latest Axis new generation network cameras, over hundreds of sites without complex networking and design considerations,” said Salvatore. “By choosing the non-propriety, open platform Milestone IP video management solution, Chemist Warehouse has the ability to customize the system to ensure it fits both the current and future needs of the organization's security and business goals.”

“With so many different stores and thus so many different layouts and traffic figures to contend with, it was important that we used software that could be tailored according to the demands of each store,” said Calvert. Calvert pointed out the company did not have to hire additional IT specialist to view recorded footage over the network. Summing up the Axis solution, Calvert said he has been extremely happy with the reliability and scalability of the Axis Network cameras for many years.

German luxury jeweler ensures security and customer experience with discretion

German luxury jeweler ensures security and customer experience with discretion

Editor / Provider: Dallmeier electronic | Updated: 4/30/2013 | Article type: Commercial Markets

Located at the heart of the historic district of Regensburg, Germany, the century-old court jeweler, Muhlbacher, recently deployed a modern and discreet surveillance system consisting of 20 Dallmeier electronic HD domes and a hybrid video appliance with integrated storage system to monitor its remodelled and expanded retail shop.

For more than 100 years, the prestigious family-owned jeweller has been a supplier of sophisticated timepieces and top-class jewellery. Its showrooms recently underwent a six month renovation to present customers with a sleek and elegant interior, relaxing lounge area, and separate sitting areas for discreet sales discussions. The jeweller now displays timepieces from renowned manufacturers, such as Bulgari, Breitling, and luxury brand Rolex on a spacious 400 square meter display area. In addition, treasures by Cartier, Chopard and others are offered together with original jewellery creations from its in-house workshop.

Brothers Andreas and Markus Muhlbacher, who are the fourth-generation operators of the family business, demanded a high quality and inconspicuous surveillance system to monitor the shop."The cameras are supposed to blend in discreetly with our showroom concept,” said Andreas Muhlbacher. "At the same time, naturally the video system must be reliable at all times."

Vandal-resistant HD domes were installed throughout the shop and surrounding areas. The cameras covered the entrance, sales areas, lounge, cashier counter, consulting area, packaging station, manager's office, workshop, and also surrounding streets and inner courtyard. The surveillance equipments not only protect the retailer from theft and break-ins, it also helps optimize customer care. This was achieved with the deployment of monitors and computers at strategic points, including the reception area, cashier counter, office or workshop, where surveillance camera images were displayed on screen in a six window format. "Our rooms are very expansive, for which reason it is not possible to keep an eye on the entire shop at once,” explained Andreas Muhlbacher. “But with the video images our employees immediately see where the customers are.” This helps cut down waiting time for customers that require assistance.

The images are stored on a hybrid video appliance with integrated storage system. The recording is controlled by motion detection, for example recordings are only made when there is actual movement. This enables efficient use of the storage capacity of the hard drives. Moreover, the Muhlbachers have remote access to live and recorded image material via an iPhone. "The Dallmeier iPhone app is really very practical and easy to operate,” said Markus Mühlbacher. “This lets me keep an eye on things at all times, even when I am away."

French luxury retailer in Dubai opts for IP-based surveillance

French luxury retailer in Dubai opts for IP-based surveillance

Editor / Provider: Axis Communications | Updated: 1/23/2013 | Article type: Commercial Markets

Mission
French Department Store, chain Galeries Lafayette, popularly known as France's leading fashion house and one of the top 100 global retailers, opened its first department store in the Middle East, in Dubai Mall. Occupying approximately 192,000 square feet, by approximately 20,000 square meters of gross leased area, Galeries is UAE's largest single retail store. Founded in 1893, Galeries has always been a trend-setter in the Parisian fashion world.

The retail store is home to scores of famous luxury brands. Galeries offers exceptional high quality luxury merchandise displayed in perhaps the most exquisite and luxurious retail environment in the world.

The French department store wanted to deploy the latest state-of-the-art IP-based surveillance system available, that would not only satisfy the local security requirements but also increase their ability to run numerous software applications including intelligent and analytic software video packages. In keeping with the store's overall ambience, the solution had to meet a series of strict guidelines in order to maintain the interior design harmony. The IP-based surveillance for the boutique was therefore under particular scrutiny.

Exceptional image quality has always been an absolute requirement for the department store, but in this case, the extreme backlight environment in certain key areas of the store posed an even greater challenge to the system.

Solution
A total integrated security solution was designed and implemented by Axis Communications' local partner, Secutronic Dubai. Prior to approving the concept, the department store conducted a methodical study of the surveillance market. This included testing other competitor's products as well as viewing several other Axis and Secutronic reference sites in the UAE together with live demonstrations to assure compliance with their own key performance targets. In the end, it was the speed and superior image quality provided by Axis network video products, together with an open scalable platform that swayed the decision.

A comprehensive network video surveillance system including Axis 211M and Axis 216MFD megapixel cameras, Axis 216FD (fixed dome) and Axis 215 PTZ cameras were installed with Milestone XProtectR software to secure the premises and ensure enhanced safety and security of both employees and customers.

Michael Ladegaard-Pedersen, Regional Manager of Secutronic Dubai explains: "Our client strongly believes in implementing only the best solutions and for this reason choosing a market leader like Axis Communications for the evaluation was imperative. For security reasons, we never comment on specific details that might compromise any of our client's security arrangements, however, from the beginning, it became clear that recorded images from Axis' cameras were far superior to those of the best cameras we had been using in the past. The difference became even more apparent when we installed the latest megapixel and compact PTZ cameras."

"Producing HD, the security system installed not only delivered on the expectation of viewing video images in a higher quality, speed and in dual streams, but also enabled us to accurately identify tiny objects in extreme backlight conditions, something that was not easy to achieve in the past."

Result
The new network video system met all the client's highly specific security and design including reliability, flexibility and local support.

Using PoE allowed the cameras to be powered via the network, without the use of electric power cables, a cost saving method which would have been difficult to achieve with legacy CCTV systems.

"The solution implemented delivers exceptional image quality and has proved to be consistent with the promises made by both Secutronic and Axis Communications" said Farid Kawi, Procurement Unit Manager for the French department store. "We feel that this implementation offers enormous flexibility in retail environments and it is definitely something that we will continue to implement in our future projects."

The department store has taken a quantum leap in the quality of its surveillance, significantly reducing installation costs, as well as offering a discreet and compact solution with effective protection against tampering.

Sprint service dealer enhances customer experience with MVaaS

Sprint service dealer enhances customer experience with MVaaS

Editor / Provider: Envysion | Updated: 11/15/2012 | Article type: Commercial Markets

Envysion, a Managed Video as a Service (MVaaS) provider, announced that CCT Wireless has selected Envysion as its exclusive video provider and has begun an enterprise deployment of Envysion’s video-driven business intelligenceT. CCT Wireless, a Sprint preferred retailer with locations throughout Colorado and Wyoming, will use Envysion to improve sales and the customer experience.

“Envysion enables us to see and hear any customer interaction at any of our stores, so we understand exactly what occurred and what sales tactics were employed to maximize that customer contact,” said Chase Elmore, Director of Sales at CCT Wireless. “We’ve used secret shoppers in the past, but their evaluations are subjective. Envysion gives us a better way of identifying issues and coaching our team more effectively.”

Envysion transforms video surveillance from an insurance policy to a strategic management tool that provides actionable insight to improve marketing, sales, customer service and store operations. Through Envysion’s integration with iQmetrix’s RQ4 retail management system, wireless dealers gain the video and audio context behind all of their sales data and can identify opportunities to drive more sales. For example, CCT Wireless can easily flag new phone activations without accessory sales to determine employees who may need more coaching on upselling.

“We’re excited to be selected by CCT Wireless,” said Carlos Perez, VP of Product and Marketing at Envysion. “CCT Wireless’ selection of Envysion further demonstrates the significant impact of video-driven business intelligence for wireless dealers.”

Saudi Arabian supermarket chain minimizes shrinkage with surveillance and PA systems

Saudi Arabian supermarket chain minimizes shrinkage with surveillance and PA systems

Editor / Provider: Bosch Security Systems | Updated: 11/6/2012 | Article type: Security 50

Over the past 40 years, Carrefour group has continued to grow so that it becomes one of the global distribution groups. As the second-largest and Europe's largest retailer, the group operates four main grocery store formats which are hypermarkets, supermarkets, hard discount and convenience stores. Carrefour group currently has over 15,000 stores, either company-operated or franchised. With a presence in 30 countries, over 54 percent of the group turnover derives from outside France. The group expects strong potential for further international growth in the future, particularly in such large national markets as China, Brazil, Indonesia, Poland and Turkey.
 
Carrefour hypermarkets are very large retail areas receiving thousands of visitors per day. Each store also has up to hundred employees. To maintain optimum security and safety for people as well as products Carrefour management has to overcome many operational challenges. The CCTV system considered as an antitheft system in the past is nowadays offering much more thanks to advanced features: monitoring of products and assets, assistance in managing manpower and operations as well as supporting safety equipment whenever incidents have happened.
 
Rajab and Silsilah (RS), a partner of Bosch Security Systems, ensured all its hypermarkets safety by deploying more than 10 CCTV and public address (PA) in existing facilities.
 
The products in this project include Dinion 455 and high speed dome cameras that allow 360 degrees surveillance (AutoDome). The control rooms are equipped with high quality reliable digital recorders along with matrix switcher. Thus, the used control equipment allows a comprehensive viewing of live and recorded images in the easiest way which makes the operators' tasks more efficient.
 
Praesideo, the digital public address and voice evacuation system in the market, allows to meet all the requirements for paging, sales promotions, call for prayers and for emergency evacuation.
 
Moreover, the system's optical network offers total freedom in its design of the system. It is even IEC60849 certified so that all emergency evacuation standards are met.
 
The solution Bosch provided for all the Saudi Arabian Carrefour markets has substantially supported their operations by increasing security and safety in the premises. Hence, employees can put the focus on their business again.

US storage container retailer enhances security and business operations using Verint solution

US storage container retailer enhances security and business operations using Verint solution

Editor / Provider: Verint Systems | Updated: 9/13/2012 | Article type: Security 50

Verint Systems announced that The Container Store – the nation's originator and leading retailer of storage and organization products – is deploying its Nextiva IP Video suite, including such solutions as video management and video business intelligence software, IP cameras and encoders. With these integrated capabilities, the organization will have the tools it needs to further its focus on customer experiences and workforce optimization, along with the ability to support other key retail operations requirements, such as loss prevention and security.

The Container Store operates 57 retail locations across the country, offering its customers more than 10,000 time- and space-saving solutions to organize every area of their home or office. The Container Store's commitment to its values-based business philosophies that it calls its Foundation Principles and its employee-first culture has landed the retailer on FORTUNE magazine's list of "100 Best Companies to Work For" for 13 consecutive years.

As the retailer has transitioned to an IP infrastructure and expanded into new and existing markets, it has continued to invest in supporting solutions focused on the customer experience, its employee-first culture, business performance and loss prevention. As a result, the Verint Nextiva suite has become a key foundation to furthering its customer and employee engagement and security strategies.

The Container Store's investment in the Verint Nextiva solutions began in January 2012 and has continued to include new store installations, existing store upgrades and an implementation at the company's headquarters in Coppell, Texas. In all, Nextiva has been selected as the standard platform to manage video operations for its retail chains across the U.S.

“At The Container Store, we pride ourselves on offering customers innovative and functional storage and organization solutions to help them simplify their lives, save space and save time. As we build upon our success, world-class customer service, exceptionally trained employees and open communication will remain critical,” says Joan Manson, VP, loss prevention, payroll, benefits and legal, The Container Store.

Adds Manson, “Being able to keep our stores secure, empower our employees and provide high-caliber customer experiences remain core to our philosophy. We believe that Verint Nextiva is an investment in our retail stores, our employees and our customers. Information is power, and the intelligence derived through Nextiva will enable us to make faster, better decisions about our customers' wants and our business needs, all in a safe and secure environment.”

The Nextiva IP Video portfolio goes beyond loss prevention to provide retailers with the security and business intelligence solutions they need to help increase sales and secure assets, improve workforce productivity and heighten customer satisfaction. With Nextiva, retailers can capture and analyze shopper movement patterns to enhance customers' in-store experiences, gain operational efficiencies and increase conversion rates. Such capabilities as People Counting, Queue Management and Retail Traffic Analytics provide intelligence into customer traffic, shopping patterns and behavior patterns, along with high-traffic areas, dwell periods and line queue wait times. Such insight also can be used to drive marketing and merchandising, as well as staffing and scheduling decisions.

Nedap Expands Retail Partner Network in Poland

Nedap Expands Retail Partner Network in Poland

Editor / Provider: Submitted by Nedap | Updated: 7/20/2012 | Article type: Hot Topics

Nedap Retail recently expanded their partner network with a new and strong Polish partner, SSI S.A. With this new partner Nedap is able to deliver nationwide service of Electronic Article Surveillance products and the RFID based Store-!D products in Poland.

SSI is one of Poland's largest and most professional supplier of security and low voltage solutions in retail. Nedap Retail contracted SSI S.A. because of their wide network in Poland and their excellent technical skills and reputation.

Employees of SSI S.A. are already involved in Nedap's online- and on-site training- and certification programs to meet the high quality standards of our technology solutions. SSI S.A. has about 130 employees and is specialized in low and middle voltage installations.

Introduction of Cube in Poland
SSI will also introduce Nedap Cube to the Polish market. Cube is an integrated security and operations platform that helps the retailer to improve the security of their store, lower the operational cost and optimizes profit. With this new strong partner Nedap is able to sell, install and service Cube for local, national and global clients in Poland.

Dahua Technology Takes off in Mediterranean Region

Dahua Technology Takes off in Mediterranean Region

Editor / Provider: Dahua Technology | Updated: 7/12/2012 | Article type: Security 50

Morocco, a kingdom in North Africa that has enchanting scenery and an intriguing cultural background is an attractive market for Dahua Technology to tap. With close cooperation with its exclusive local distributor — Country Technologie, an experienced company specializing in providing a wide range of services to the IT community, Dahua Technology successfully participated in some local applications covering various industries.

Oil Industry — Petromin Corporation

Located in Jeddah, Petromin Corporation is the market leader in Saudi Arabia for the oil industry. Over the past two decades, it has produced over 150 various products and exported to more than 35 countries in GCC, Middle East, Africa and Asia.

Globally the oil industry continues its prosperity, but still, we can learn about some unfortunate accidents which led to irrecoverable losses. Thus, Petromin Corporation planned to improve its production safety by adding Dahua DVRs to its current video surveillance system.

DH-DVR1604LE-L is a 1.5U DVR with 16 channel video inputs and 4 audio inputs. It supports 1stch & 9thch D1 & other channels CIF realtime recording. The unit accommodates 4 SATA & 1 eSATA. In addition, it supports HDMI (up to 1080p) & VGA simultaneous output.

Furniture & Decoration Retailer — Kitea

Kitea is the most influential furniture & decoration retailer in Morocco. The enterprise is driven by a simple but fantastic idea of offering modern furniture which is practical and incorporated with aesthetics considerations, which are affordable for all Moroccans. Kitea has opened scores of retail stores in Morocco, which means they have plenty to consider about: the store condition, display layout, cashier desk etc. Therefore, they were keen to have qualified storage devices with multi-channel inputs to get ongoing events in control.

After careful consideration and testing, DH-DVR3204LE-U was selected for Kitea. DH-DVR3204LE-U is a 2U DVR with 32 channel video inputs and 16 audio inputs. It supports all channel CIF or special channel D1 realtime recording. The unit accommodates 8 SATA & 1 eSATA.

Manufacturing Industry — Automotive Wiring System Morocco

As a leading provider for Volkswagen Polo, AWSM owns a credit for the world's best-selling cars by offering reliable wiring harnesses. Located in Tangier Free Zone (TFZ), it has a mass production order demand each day. Therefore, to further standardize and regulate the production procedure as well as ensure the product quality, AWSM chose Dahua's cameras and have them installed in workshops and offices. The selected camera model — DH-IPC-HFW3300 is a 3-megapixel full HD network camera that not only has outstanding image quality, but also interoperability and compatibility for future integration.

Featuring 1/2.8” 3mp SONY PS Exmor CMOS image sensor and advanced TI DaVinci Series DSP, it presents a wonderful full HD image quality and crisp and sharp detail reproduction.

Dahua Technology Takes off in Mediterranean Region

Dahua Technology Takes off in Mediterranean Region

Editor / Provider: a&s China Best Buys | Updated: 7/29/2012 | Article type: China Corner

Morocco, a kingdom in North Africa that has enchanting scenery and an intriguing cultural background is an attractive market for Dahua Technology to tap. With close cooperation with its exclusive local distributor — Country Technologie, an experienced company specializing in providing a wide range of services to the IT community, Dahua Technology successfully participated in some local applications covering various industries.

Oil Industry — Petromin Corporation
Located in Jeddah, Petromin Corporation is the market leader in Saudi Arabia for the oil industry. Over the past two decades, it has produced over 150 various products and exported to more than 35 countries in GCC, Middle East, Africa and Asia.

Globally the oil industry continues its prosperity, but still, we can learn about some unfortunate accidents that led to irrecoverable losses. Thus, Petromin Corporation planned to improve its production safety by adding Dahua DVRs to its current video surveillance system.

DH-DVR1604LE-L is a 1.5U DVR with 16 channel video inputs and 4 audio inputs. It supports 1st ch & 9th ch D1 & other channels CIF realtime recording. The unit accommodates 4 SATAs & 1 eSATA. In addition, it supports HDMI (up to 1080p) & VGA simultaneous output.

Furniture & Decoration Retailer — Kitea
Kitea is the most influential furniture & decoration retailer in Morocco. The enterprise is driven by a simple but fantastic idea of offering modern furniture which is practical and incorporated with aesthetics considerations, which are affordable for all Moroccans.

Kitea has opened scores of retail stores in Morocco, which means they have plenty to consider about: the store condition, display layout, cashier desk etc. Therefore, they were keen to have qualified storage devices with multichannel inputs to get ongoing events in control.

After careful consideration and testing, DH-DVR3204LE-U was selected for Kitea. DH-DVR3204LE-U is a 2U DVR with 32 channel video inputs and 16 channel audio inputs. It supports all channel CIF or special channel D1 realtime recording. The unit accommodates 8 SATAs & 1 eSATA.

Manufacturing Industry — Automotive Wiring System Morocco
As a leading provider for Volkswagen Polo, AWSM owns a credit for the world's best-selling cars by offering reliable wiring harnesses. Located in Tangier Free Zone (TFZ), it has a mass production order demand each day. Therefore, to further standardize and regulate the production procedure as well as ensure the product quality, AWSM chose Dahua's cameras and have them installed in workshops and offices. The selected camera model — DH-IPC-HFW3300 is a 3-megapixel full HD network camera that not only has outstanding image quality, but also interoperability and compatibility for future integration.

Featuring 1/2.8" 3-megapixel SONY PS Exmor CMOS image sensor and advanced TI DaVinci Series DSP, it presents a wonderful full HD image quality and crisp and sharp detail reproduction.

Vision
Dahua Technology values the Moroccan market due to its special geographical position and strong economy, William Zhou, the Sales Manager in charge of Latin-Africa region, added: "Morocco is one of our important target areas, we will continue to work closely with our exclusive regional distributor and participate more in local projects to offer even better products and services to all clients who use our products." The General Manager of Country Technologie, Mr. Anas also expressed his satisfaction for nice cooperation with Dahua Technology, he appreciates the excellent support from Dahua over the years and looks forward to further cooperation.

Cloud Video in Demand?

Cloud Video in Demand?

Editor / Provider: a&s International | Updated: 7/11/2012 | Article type: Tech Corner

The cloud is a tantalizing opportunity for video surveillance. By doing away with hard disk drives (HDDs) and storing everything to the cloud, gone is the most costly and failure-prone part of a video system. IMS Research estimated the global market for video surveillance as a service (VSaaS) was worth more than US$500 million in 2011, up 25 percent from 2010. It predicts the VSaaS market could surpass $1 billion by 2014, yielding rich rewards for service providers.

Business Models
Cloud surveillance is being offered by dealers, telcos, alarm-monitoring companies and even manufacturers. Viewing is the main purpose, rather than total security, with crucial differences between each offering.

UK distributor Norbain launched a VSaaS service aimed at the small surveillance installation market of one to six cameras, or the residential and SMB market. “It is designed to be installed by a professional installer with professional equipment, but the live/playback/monitoring is to be carried out by the end user in most cases,” said Andrew Pigram, Technical Director at Norbain. “It's to make sure your camera selection is correct. Users know that alarms or any triggers are correctly positioned, so you don't get many false alarms or recorded footage with nothing on it.” Telcos have the advantage of bandwidth, making hosted monitoring a natural extension of their services. Cox Communications launched a trial security service in Tucson and Phoenix, Arizona, which has seen “good” early results. “Cox Home Security is supported by wireless and broadband infrastructure,” said Todd Smith, Director of Media Relations for Cox Communications. “Our solution includes the option of video components and broader home automation. This is a natural fit for us given our communications -- video, broadband, phone – relationship with customers already and allows them to stay connected to their homes when away.”

Manufacturers have the technical expertise and security background to distinguish their VSaaS offerings. “We previously were not a hosted video service provider, but we are now. We saw it as a natural fit for our business,” said John Smith, Senior Customer Marketing Manager at Honeywell. “We are a step below central monitoring for 24/7 monitoring. Our system is an automated system with smart analytics or sensors to detect people where they aren't supposed to be.”

Honeywell's offering has potential to be the one of the largest. It is available in North America, including the U.S., Canada and Mexico, and will be rolled out to EMEA in 2013, Smith said. An APAC offering is in development, which could make it a global cloud offering. “Honeywell is in a good position for access control, intrusion, video and full ID badging,” he said. “We hope to offer all services in the cloud.”

Pros and Cons
While VSaaS looks promising, the level of support differs greatly between offerings. Most telco packages only cover cheap webcams and merely host the video, not watch it. In the event of a fire or other emergency, the homeowner or shopkeeper will not be notified. Real-time security notification is still the trump card of central monitoring stations. However, security dealers and manufacturers offer more robust surveillance equipment and correct placement, ensuring a consistent viewing experience compared to a telco.

Who Wants Hosted Video?
Defining a target audience for VSaaS greatly affects how the final product looks. VSaaS holds far more mass-market appeal than enterprise-grade PSIM, requiring the user interface to be as intuitive and friendly as possible.

The residential market holds potential in the U.K. “The upper end of the residential market have intruder alarms in 50 percent of homes,” Pigram said. “So there's opportunity to add surveillance to those properties. It's not just for verification of alarms, but to give users information, such as of their pets left in the house and to see if they're all right.”

Most people are understandably squeamish about surveillance in their homes, which is why Honeywell focuses on business owners. “We sell it primarily in a commercial space; retail; quick service such as fast food and convenience stores; office buildings; professional buildings for doctors and chiropractors; and light manufacturing,” Smith said.

Honeywell examined market needs and found commercial users were maintaining their equipment more reactively. “With traditional video, a lot of people would go back and look back into their system, but the DVR failed, wasn't recording or the camera went out,” Smith said. “With the service, we found out customers needed to be notified when equipment wasn't working. They can know when a camera went offline, as the system can send notifications to the dealer and users.”

Business owners with multiple locations are a key target for VSaaS, which allows them to store video to the cloud, rather than buying a recorder for each shop. “You may have a chain of muffler stores, where the business owner with eight locations wants to check each location,” Smith said. “We provide a single login for the user. … We want to make it light upfront so it's not a heavy investment in equipment for the user, to lower the barrier of entry and capture RMR from these types of services.”

The target VSaaS customer will not be a large retailer or have a big security budget, but wants to view video remotely at an affordable rate. “VSaaS is OK for SME and residential customers with one to four cameras; not for corporate, but we're not seeing that market going to VSaaS,” Pigram said. “I'm less concerned in selling VSaaS to an existing market, as we're selling services to brand-new customers.”

Benefits
VSaaS is not intended to replace alarm monitoring centers, but delivers viewing anytime, anywhere. It reduces capital outlay for DVRs and NVRs, and saves maintenance cost on spinning HDDs, Pigram said. Efficiency is being touted in some offerings, but the energy savings do not equate to a payback for the service provider.

However, the mobile “always-on” world is driving uptake. “Some of the things driving hosted video for residential are consumer electronics with tablets and smartphones,” Pigram said. “The customer is happy because they can utilize something they've bought, and we're happy because we don't need to provide a viewing platform. It reduces capital outlay and clutter in the house. The end user does not need to buy a DVR and monitor.”

The cloud's visibility and availability on mobile devices benefits VSaaS. "The biggest thing I've seen driving adoption is perception," Smith said. "Social media drives services. You see content being delivered in the cloud."