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Salto provides RFID access control solution for Royal University

Salto provides RFID access control solution for Royal University

Editor / Provider: Salto Systems | Updated: 7/24/2013 | Article type: Education

Established in 1845 the Royal Agricultural University, president HRH Prince of Wales who lives at nearby Highgrove House, was the first agricultural school to be established in the English speaking world. As a leading university it offers over 40 career-focussed programmes within its School of Agriculture, School of Business and School of Real Estate and Land Management covering agriculture, equine management, business and rural land and property management and is home to a vibrant community of over 1000 students.

“The former mechanical lock installation within the university was not providing the level of protection or security information reporting required to manage the access movement of the students” comments Jim Caola, Sales Manager of Guardian Security South West, the local Salto certificated partner.

“To prevent this a more robust product was required, one which would not only offer a greater degree of physical protection but also provide a full complement of modern access control benefits including smart card operation, audit trail information, flexible calendars, auto locking and unlocking and so on” Caola said.

Having a security solution that is reliable and dependable is obviously important for a campus housing so many young people. And with an increasing number of female students choosing to study at the Royal Agricultural University, electronic locking was found to appeal to both the students themselves and their parents as it is perceived to be safer and more secure than other forms of security.

Salto was selected by the university as they are market leaders in education security systems, providing access control solutions to the many of the world's top universities including Oxford, Cambridge and Princeton among others.

The result has been the implementation the Salto platform, a single system that allows the university to integrate all staff and student physical security needs through networked stand-alone locks and on-line wall readers to provide real-time access control across campus.

This has been retro fitted into existing buildings, replacing the outdated mechanical keyed system, as well as installed into new build properties to offer an up to date security solution that delivers far greater control over who can access what, where and when and provide full audit trail accountability to resolve any access issues should these arise.

The upgrade is being carried out on a rolling project basis with all properties being fitted with Salto locking system wall readers and electronic escutcheons in a stainless steel finish.

The first phase consisted of two accommodation blocks fitting 2 online doors controlled by wall readers at ‘hot spot' main entranceways to control perimeter security, 20 offline bedroom doors and 4 offline office doors. The second phase saw the main building, conference rooms and services areas protected.

The third phase is seeing all residential accommodation – currently 350 bedrooms across campus - secured with Salto. Wall readers have been fitted to all main entrance doors with the internal keyed doors being upgraded on a rolling basis. Corridor doors have timed entrance/exit times, auto locking at pre-determined times. The newest building – West Lodge – has 58 bedrooms secured with the Salto solution as are the main car park barriers.

The campus wide system uses Salto's patented data-on-card SVN(Salto Virtual Network) technology which is capable of controlling an unlimited number of users and doors in a single system.

The handle sets read, receive and write information via Mifare cards as students enter and leave the accommodation buildings and since most access related information is kept encrypted on these cards, the perimeter door mounted wall readers are able to update and receive information from the cards at any time.

This provides 90% of the benefits of a fully online access control system at the cost of a stand alone system, and as the students use their smart ID cards, they build up an on-card audit trails enabling RAU Estates management to track their movement through both the offline and online parts of the system as and when required. And if a card is lost or stolen it can be quickly deleted from the system.

Phil Wood, Facilities Manager at the Royal Agricultural University comments: “We're very impressed with the Salto product. Its advanced system design gives an impressive degree of control over our student accommodation security. And as this same accommodation is also used by Conference delegates during the summer months when our normal students are not in residence, the flexibility of our new locking system endorses the fact that we can safely and securely look after these visitors too.”.

Identive announces 2013 Q2 results; up 17% overall, gov sales down 41%

Identive announces 2013 Q2 results; up 17% overall, gov sales down 41%

Editor / Provider: Identive Group | Updated: 7/23/2013 | Article type: Security 50

Identive Group announced preliminary results of its second quarter (Q2) ended June 30, 2013. These results are subject to further review and completion by the Company and its auditors. Identive intends to hold a conference call and webcast to discuss Q2 performance on August 13, 2013.

Preliminary Q2 Results
Revenue for Q2 2013 is expected to be approximately $23.6 million, in the mid-range of management guidance for the quarter of $22 million to $26 million. This represents sales growth of approximately 17% year-over-year, excluding the company's Access Control & Security business, which decreased 41% year-over-year mainly as a result of temporary, sequester-related delays in US government sales. Revenue growth in the quarter came from an 81% increase in Transponder division sales, the tripling of SaaS sales in the idOnDemand division and a slight increase in ID Infrastructure (smart card reader) sales, offset by a 16% decline in ID Solutions sales compared with the same quarter of 2012. The decrease in ID Solutions sales primarily resulted from variability in the timing of orders from payment customers.

Gross profit margin is expected to be approximately 38.9% in Q2 2013, compared with 40.2% in Q2 2012. Operating expenses are expected to be approximately $11.9 million, reflecting an 11% decrease in base operating expenses (sales and marketing, research and development, and general and administrative expenses) year-over-year as a result of cost reductions initiated in the company's 2012 restructuring.


Q2 2013 Performance Highlights
During Q2, Identive was awarded a $2 million, long-term SaaS contract from a leading technology company, won a major health care customer, and recorded the first meaningful revenue from its idOnDemand cloud-based identity management solution. These new orders begin to build a stable, visible source of recurring revenue in the company's SaaS business.

Producing at full capacity, Identive shipped 46 million RFID tags and inlays (transponders), an increase of approximately 50% over Q2 2012, to address a variety of contactless applications. As a result, year-to-date 2013 shipments are already on par with the total number of transponders shipped in the full year 2012. A number of large orders for NFC inlays and tags to enable M2M electronic games and mobile phone-based applications, such as access and payment, contributed to this growth, with NFC transponders accounting for more than one-quarter of transponders shipped in the quarter. By selling more intelligent products and subsequently moving up the value chain, the Transponder/NFC business also continued improved margin development.

Within its ID Solutions business, Identive won a multiyear contract at a seventh German sports stadium to provide payment systems for concession sales. The company also continued to deploy payment products, software and services under a $4 million contract with a retail food franchise that includes more than 300 locations in Europe.

Adjusted EBITDA in Q2 2013 is expected to be approximately $(1.0) million, below guidance of $(0.5) million to $0.5 million as a result of lower Access Control & Security and ID Solutions sales. The company defines Adjusted EBITDA as earnings before interest income, taxes, depreciation, amortization of purchased intangibles, stock-based compensation, other income (expense), net, non-controlling interest, pension expense, transition and integration costs and any unusual items.

Cash and cash equivalents were approximately $3.7 million at June 30, 2013, compared with $5.5 million at March 31, 2013. In addition to supporting the $1.0 million Adjusted EBITDA loss, principal uses of cash in Q2 included service of financial and related party liabilities and associated interest of $1.7 million plus a build-up of inventories to support customer orders. Net proceeds from capital raised during the quarter amounted to $2.6 million.

Integration just what the doctor ordered

Integration just what the doctor ordered

Editor / Provider: Tevin Wang, a&s International | Updated: 7/29/2013 | Article type: Commercial Markets

The high-stress environment of health care requires more control. An integrated system allows a hospital's security staff to be more efficient, creating a more secure environment. Wireless locks, asset management, and the convergence of physical and logical access control enable organizations to leverage existing investments to create a fully interoperable security solution. Ultimately, there will be a return from improved security, efficiency, and patient satisfaction.

Wireless electronic locks are becoming standard for health care facilities. They anchor the principle of reducing complexity in all areas. “These have become an inexpensive way for facilities to enter the ‘badge-access' world. Limited expertise is needed and they allow the ability to report access and usage details for security,” said Ben Myers, Director of Plant Operations at Deaconess Medical Center.

Ease of installation is another crucial factor, making wireless locks more common. Installers can install wireless locks without running wires to every door, which is easier, cheaper, faster, and less intrusive to patient areas, compared to wired solutions “Wireless locks can easily be installed to secure areas where hard-wired controls may not have been present before, due to the difficulty or impracticability of installation,” said John Davies, MD at TDSi. Wireless locks provide the benefit of not having to run cable in hospitals and not incur as much dust prevention and infection control during installation.

Wireless locks offer improved security over wired systems, which are dependent on potentially vulnerable wires to operate. “Wireless locking systems allows end users the ability to control access to areas of their facilities from a central networked computer or from a remote workstation,” said Kenneth Mara, President and CEO at World Wide Security. “Wireless locking systems are an essential part of the security installation. This allows for the integration of biometrics access and area cameras into the locking system. Controlled access and a view of those coming and going offers supreme security and flexibility.”

Strong Pulse
While automated asset management is in the early stages of deployment, the potential is huge. “With more than 10,000 hospitals and more than 1.7 million hospital beds in the U.S. alone, there are significant opportunities to deploy solutions,” said Ryan Maley, Director of Strategic Marketing, Zigbee Alliance. “Some of the drivers pushing adoption include the falling cost of the technology itself, the introduction of standards like Zigbee Health Care which help create interoperability among devices, and the needs of health care providers, who are increasingly judged on outcomes rather than simply on treatment.”

Asset management with RFID technology or mesh networks brings greater transparency to hospitals. “RFID tags can be used to track high-value items, which in a hospital are likely to be important for the provision of services in critical situations,” Davies said. “They can also be used to track elderly or psychiatric patients, as well as infants, who may be a danger to themselves or others. RFID tags can also be used to track pharmaceutical products or containers to ensure they are not removed by unauthorized individuals.”

The latest RFID tags include GPS for watching and knowing where the tag is. “This is great for locating any asset or person. The tags with greater reach are smaller and very affordable. Some of these tags also come with the two-way and three-way communications ability as well as integrating area cameras, so the tag can activate the security system around it during the alarm event. These tags can be integrated into the security system for alarm and event monitoring, making sure people and items are where they are supposed to be,” Mara said. “We are now able to locate the asset being tracked, to communicate with it, to provide third-party viewing with law enforcement, as well as to locate where the asset is, all at the same time. The hospital industry was one of the first to embrace this technology, using it for movement of both the patients and the employees. It has also been used successfully in the hospital setting as inventory management for equipment, supplies and medical samples. It is Instrumental in lowering the chances of mixing up patient samples, which was once so commonplace.”

Logical Choice
The ability to combine physical and logical access control on a single credential improves user convenience while increasing security and reducing deployment and operational costs. “There is an obvious synergy between physical and IT security within an IP-based access control environment. These solutions enable organizations to leverage their existing credential investment to seamlessly add logical access control for network log-on and create a fully interoperable, multilayered security solution across company networks, systems and facilities. They also help organizations enforce more consistent policies, while facilitating the use of consolidated audit logs throughout the enterprise,” said Sheila Stromberg, Director, Corporate End User Strategies at HID Global. “A key to realizing the benefits of IP-based, networked access control is the use of an open and scalable platform. This ensures that information can be seamlessly exchanged between the previously disparate systems. Systems based on open standards also make it easier for users to expand, customize and integrate solutions while delivering more robust security. Standards-based solutions also give users the flexibility to choose from many different products and suppliers, and to tailor these solutions to their own, specific needs.”

“The integration of physical and logical access control via wireless locking could provide the benefits of an added layer of security on top of badging and passwords without adding complexity for the end user,” said Scott Bartlett, CEO at Southwest Surveillance Systems. “With wireless locks, re-securing accessed resources becomes automatic as well. The less interference a security system creates, the more valuable it becomes.” While physical and logical access control systems are a comprehensive suite for security systems integrating all the necessary technology to make a customized security management system for a customer, this is not an out-of-the box solution, cautioned Mara. “All companies enjoy being the primary company on-site to perform all the tasks associated with advanced security solutions over a long period of time. This is not always possible, so it is vital to understand every aspect of technology from programming to trouble shooting and to re-engineering, when necessary.”

Myers agreed. “This is where most health care facilities currently live and have issues. The IT security solutions often do not correlate or talk to the access control. This requires multiple databases that are managed by separate departments.”

“It is very common that the systems are installed by separate departments with different providers. Retrofitting them to play together can be costly,” said William Plante, Director of Professional Services at Aronson Security Group. “Getting to the front end of this process would be key to an organizations success.”

Since many health care facilities and hospitals do not have the financial resources to start from scratch with new security technologies, open standards-based solutions would be the logical choice. “If physical and logical access control systems are installed at different times by different people, it may be harder to ensure the integration and compatibility of security tools,” Davies said. “Many logical access control installers are now ensuring the compatibility with physical security, but there is some way to go with regards to physical security installers automatically linking to logical security systems.”

Most hospitals view security as a cost rather than an investment. Cost-effective solutions are the ones driving movement. Although there is a push towards cost-efficiency, hospitals must balance protecting patients and employees against workflow efficiency. “Most hospitals understand the significant cost of inefficiencies like underutilized assets,” Maley said. “Additionally, there will be a return from improved patient satisfaction and as hospitals are increasingly measured on patient outcomes, improved service through the use of technology will actually allow hospitals to increase the payments they receive for providing high-quality services.”

Under “Obamacare” legislation, hospital reimbursements are partially tied to patient satisfaction scores. “Having an unwelcomed event at a hospital that could have been prevented with basic security measures is very harmful to that organization's reputation. With increasing crime rates and potential threats against staff, patients and visitors, it becomes increasingly important and challenging to provide a high level of security,” said Matt Vellek, Southeast Regional Sales Manager at AMAG Technology. “With the convergence of IT and security as well as the integrations that are available, it makes the system more of a management tool for the organization, which drastically shifts it from a cost to an investment.”

Assa Abloy/Hid Global Awarded Gesture-Based Access Patents for Smart Cards and Phones

Assa Abloy/Hid Global Awarded Gesture-Based Access Patents for Smart Cards and Phones

Editor / Provider: Assa Abloy/Hid Global | Updated: 7/10/2013 | Article type: Security 50

HID Global announced that the U.S. Patent and Trademark Office granted several patents for the company's innovation related to gesture-based methods of using three-dimensional (3-D) motion sequences to increase privacy, security and convenience when using RFID-based devices such as smart cards and NFC-enabled smartphones for a broad range of applications. These patent additions strengthen HID Global's IP portfolio of over 1,000 pending and issued patents and protect the company's intellectual capital.

HID Global's latest inventions allow a user to define a series of hand motion sequences or gestures to be used to control operation of an RFID-based device, introducing the notion of a new authentication factor. For example, when incorporated into a RFID smart card, a user can present the card to a reader, rotate the card 90 degrees to the right and then back to the original position to enable the card to be read. This greatly minimizes the possibility of a rogue device surreptitiously stealing the user's RFID credential in a “bump and clone” attack.

The invention opens up a new field of gesture-based authentication and is particularly pertinent when incorporated into an NFC-enabled mobile phone. Apart from the benefits of convenience and speed, the user can define gesture-based passwords to easily add an additional factor of authentication (e.g., something you know in addition to something you have) to the phone-based transaction. These user-defined, gesture-based passwords can also work in a two-dimensional mode similar to a combination lock, or they can also include 3-D motions such as moving to the left, right, forward and backward.

HID Global's invention can also be utilized to unlock Apps as well as to lock and unlock a door, similar to the way a mechanical key is used to lock and unlock a door. Additionally, it can allow the user to secretly signal that he is using his card or phone to gain access but is under duress.

New patents granted to HID Global for this invention are US 8,427,320 and US 8,232,879, and the company has received notification that the European Patent Office has indicated their intention to grant a patent.

Scottish swimming center upgrades access control infrastructure for international games

Scottish swimming center upgrades access control infrastructure for international games

Editor / Provider: Salto Systems | Updated: 7/5/2013 | Article type: Government & Public Services

Scotland's newest international sporting facility, the Tollcross International Swimming Center in Glasgow, has installed Salto RFID electronic locks to provide a state-of-the-art access control solution as part of its overall security package.

The center has just re-opened its doors to the public after a US$20.7 million (£13.8million) refurbishment to make it ready to host the Glasgow 2014 Commonwealth Games. The 2015 IPC World Swimming Championships have also been awarded to the venue and it is also at the heart of the city's bid to host the 2018 Youth Olympic Games.

As well as the pool improvements, Tollcross will also be a community facility. The fitness suite has been doubled in size to become one of the biggest and best equipped gyms in the city with 85 cardiovascular and strength conditioning stations, and a range of equipment is available for people with disabilities, including three hand cycles and six fixed resistance machines.

To handle security into and within the facility, Tollcross International Swimming Center has deployed a contactless RFID access control solution from Salto Systems and fitted it to a variety of internal room and storeroom doors.

David Brown from Scotdor, Salto's local partner that won the contract and carried out the installation, comments “We fitted a range of standalone battery powered RFID products from Salto'sproduct including 79 handle sets in a smart and practical stainless steel finish, 2 double sided locker units, 3 online doors and 3 electronic cylinder controlled doors.

For the online doors, we were required to install a separate network from the main system to comply with the client's requirements and the Data Protection Act not to transfer data for these doors across from the main network. This was no problem, and we were able to install and set up the controlling software for these doors completely to the client's satisfaction.”

Brown continues “The centre has been very impressed with the technical ability of the products, in particular the ability to control access via the Mifare smart ID cards. Since most access related information is kept encrypted on these cards, the locks are able to update and receive information from the cards at any time. So not only is the system easy to use, but its functionality has practically all the benefits of a fully on line access control system at the cost of a standalone system.

The ‘smart' access cards build up 'on-card' audit trails through normal use giving the centre complete control over access and enabling the movement of staff to be controlled and tracked if and as required. This enables a complete access profile of each individual to be established and updated as necessary as well as having the ability to see who accessed what door, where and when.

Cards can be programmed to allow access to specific rooms or areas within the centre for selected periods only, with the doors auto locking at pre-specified times as required. And if card security is breached due to the loss or theft of a card, it can be instantly deleted without the need or cost of rekeying or changing locks – saving the centre time and money.”


Assa Abloy/VingCard Elsafe introduces interactive RFID locking solution

Assa Abloy/VingCard Elsafe introduces interactive RFID locking solution

Editor / Provider: Assa Abloy/VingCard | Updated: 7/1/2013 | Article type: Security 50

VingCard Elsafe, the global supplier in hospitality security and part of the ASSA ABLOY Group, announces the introduction of “Allure by VingCard,” a highly innovative RFID locking solution with a unique, interactive design and more features than ever before available in an electronic locking system.

VingCard Elsafe initiated a growing trend toward minimizing lock hardware on the guestroom door with the introduction of its Essence by VingCard locking system last year. Created with the hotel designer in mind, Allure by VingCard is a flexible, design-centric hardware and software solution that takes the minimalistic “invisible lock” concept one step further.

With Allure by VingCard, all external hardware on the door has now been completely eliminated through the use of a futuristic signage panel that adds a host of additional benefits and functionality to the locking system. These include a higher degree of flexibility in design, as well as the ability to add guest-facing in-room features such as “Do Not Disturb (DND) and “Make Up Room” (MUR) notifications to hotel staff. This is accomplished through an interactive touch panel located inside the room, An LED light on the door lock alerts staff of the request, so that guests are not disturbed unnecessarily.

An attractive exterior panel, easily installed on the wall next to the door in both reconstruction and new construction hotels, can be used to showcase the hotel's logo to allow for personalization. It also includes a touch doorbell, displays the room number, and notifies the guest when the door has been unlocked. The flexible design allows it to be used either as a component of a VingCard RFID locking system or as a pure DND/MUR panel-only configuration, which can be installed in properties that already have a locking system in place.


Assa Abloy/HID expands RFID tag family for quick mount to irregular surfaces

Assa Abloy/HID expands RFID tag family for quick mount to irregular surfaces

Editor / Provider: HID Global | Updated: 6/28/2013 | Article type: Security 50

HID Global announced it has expanded its SlimFlex Tag family of broadband UHF RFID transponders with the addition of the new SlimFlex Standard 200 and Standard 301. Designed for flexibility and durability, SlimFlex Tag transponders are among the most versatile UHF RFID tags available, enabling greater adaptability for a range of RFID tag placement options.

The SlimFlex Standard 200 and Standard 301 tags are designed for quick, secure mounting using standard cable ties and can attach snugly to round or irregular surfaces, such as cylindrical containers, plastic pipes, bags, helmets or trees. An important feature is avoiding the use for screw holes on tagged objects, such as pipes, that could otherwise leak fluids and become inoperable. Like all SlimFlex tags, the new solutions are waterproof, food compatible and designed to perform in the harshest conditions. Additionally, the Standard 200 and Standard 301 tags are a high-visibility yellow for excellent color contrast when laser-engraved with a barcode, text or logo.

“Due to the flexible and durable housing the SlimFlex tag family offers, customers can now quickly and conveniently mount UHF transponders to irregular surfaces improving the reliability and performance of existing systems,” said Richard Aufreiter, Director of Product Management, Identification Technologies at HID Global. “By applying these tags with a simple cable tie, customers gain better traceability of items where traditional inflexible transponders could not be used.”

“The new tags have read ranges up to 26.3 ft (8 m) when mounted flush to plastic or wooden surfaces. Due to its vertical mount option, the Standard 200 tag delivers comparable read range performance even on wet or metal surfaces. Built with a unique thermoplastic elastomer (TPE) housing, the tags tolerate bending and exposure to harsh chemicals and temperatures. The SlimFlex family of tags provide high resistance to aggressive liquids and UV rays, and deliver reliable performance and reading stability in heat up to 158° F (70° C) and sub-freezing temperatures to -40° F (-40° C).

Assa Abloy/HID Global awarded as contractor for 2013 US Green Card program

Assa Abloy/HID Global awarded as contractor for 2013 US Green Card program

Editor / Provider: Assa Abloy | Updated: 6/26/2013 | Article type: Security 50

The U.S. Citizenship and Immigration Services (USCIS), an agency of the U.S. Department of Homeland Security, has selected HID Global as the prime contractor for the USCIS Permanent Resident Card – commonly known as the “Green Card.”

Chosen for its capabilities in delivering end-to-end secure ID solutions,HID Global will be responsible for the secure production, delivery and storage of up to two million Green Cards in 2013. The Green Card incorporates state-of-the-art technology to prevent counterfeiting and obstruct tampering, while facilitating quick and accurate authentication of the card. The Green Card is also the world's first secure ID credential combining HID Global's LaserCard optical security media with RFID tags for accelerated border crossing.

HID Global will continue to manufacture the Green Card in conjunction with its expanded responsibilities as the program's prime contractor. LaserCard Corporation, which was acquired in 2011 by HID Global, played a strategic role in redesigning the card for maximum security and rapid border crossing in 2010. The Green Card is one of the most secure national ID cards in the world with a digital security that has never been compromised.

“HID Global's new role as prime contractor for the secure production and delivery of the card is a natural evolution of our relationship with the U.S. Department of Homeland Security,” said Denis Hébert, president of HID Global.

“With our dedicated team of security experts managing every key aspect of the program and our continuing role as manufacturer of the Green Card, HID Global will deliver significant added value by reducing overall program risks while achieving greater efficiencies for USCIS.”

Argentinean highway toll booths operator identifies vehicles with smarts

Argentinean highway toll booths operator identifies vehicles with smarts

Editor / Provider: Axis Communications | Updated: 6/18/2013 | Article type: Infrastructure

Four Aumar-operated toll plazas along the 647 kilometer corridor of highways in the province of Buenos Aires in Argentina recently deployed eight Axis Communications network cameras with Neurallabs ALPR to help identify about 16,000 vehicles that are exempt from tolls or qualify for special rates. The system was designed by system integrator Telectronica.

In July 2011, a new concession was created for highway linking Routes 2, 11, 63, 56, and 74. Within this corridor there are four tollbooths: Samborombón, La Huella, Gral Madariaga, and Mar Chiquita. The Concession Agreement stipulates that users residing within a 10 kilometer radius of a toll plaza are exempt from tolls, and there is a different rate for those who live in certain parts of the coast.

At first, different technologies such as ID cards or RFID tags were considered to meet this need. However, these options involve high investment costs that are difficult to recuperate. It was therefore decided to test ALPR technology with different types and brands of cameras. After several tests, Neurallabs ALPR was completed with Axis network cameras, with image control and shutter control software. Initially eight sets were installed: four at the La Huella toll plaza, two at the Madariaga plaza, and two at the Mar Chiquita plaza.

With the implementation of ALPR technology and Axis IP cameras, Aumar succeeded in automating vehicle identification for most residents within the zone in question, and the system achieved an extremely high recognition rate. Furthermore, the solution allowed the concessionaire to improve both its auditing processes and security.

“At first we were a little skeptical regarding recognition rates and processing speed after everything was integrated into the toll collection system; we even thought that cars might have to stop for the system to recognize and authorize them,” said Claudio Reynaga, System Administrator, Aumar. “But the numbers show us that the recognition rates are excellent, and users can go through the plazas without stopping, just as if there was a free-flow type system in place.”

Following these excellent results, AUMAR evaluated the use of the same technology for other applications. “ALPR technology is very interesting to us and allows us to think of many applications: for example, to measure average vehicle speed between toll stations, or using it as a backup in electronic toll lanes when the device tag is not recognized but the license plate is,” said Reynaga.

Identive introduces NFC tags for retail shelf labeling

Identive introduces NFC tags for retail shelf labeling

Editor / Provider: Identive Group | Updated: 6/13/2013 | Article type: Security 50

Identive Group, a provider of solutions and services for the identification, security and RFID industries, announced that Store Electronic Systems (SES), the supplier in Electronic Shelf Labeling (ESL) systems for food and non-food retail, has selected Identive's NFC tags to power innovative electronic shelf labels that allow consumers to access a wealth of information about product pricing, composition, origin and manufacturing, through a smartphone. Three million Identive NFC tags have been ordered for this ground-breaking retail application, which is the world's largest of its kind.

“For the launch of our patent-pending NFC electronic shelf labels, we were looking for a partner that could provide us with a proven and reliable NFC solution that would in turn ensure a quick and hassle-free experience for our retailer clients around the world. We turned to Identive because of their reputation as one of the most experienced and responsive suppliers in the transponder industry and as a leader in NFC in particular,” said Philippe Bottine, CTO of Store Electronic Systems. “Identive's focus on performance, interoperability, reliability and quick-turn production has enabled us to offer NFC capabilities across the full range of our electronic shelf label offerings. This capability is yet another differentiator for SES as we work to help large retailers improve their sales and operational performance.”

Identive's NFC tags are embedded in SES's electronic shelf labels and give easy access to a cutting-edge retail experience for consumers. Using any NFC-enabled smartphone, it takes only a few seconds for consumers to download the retailer's NFC mobile app when they first enter the store. They can then tap their phones to store shelf labels to view product information and receive coupons and loyalty benefits that can be redeemed from their phones at checkout. The NFC tags can also trigger a health alert on the phone's screen for products that contain ingredients such as dairy or nuts. Retailers can also use the NFC-tag to store information used for product and shelf management.

“We are very pleased to work with SES on the launch of their NFC shelf labels, which are a simple yet dramatic innovation in retail shopping,” said David Holmes, VP of  Mobility & NFC Solutions at Identive Group. “NFC is becoming a standard feature on new smartphones and soon will be virtually everywhere. With this new global concept for large retailers, SES is leveraging the convenience of NFC in a practical application that has wide appeal. SES's innovative use of NFC technology helps consumers make better decisions, brings brands and consumers closer together and enables retailers to lower their operational costs.”

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