Bosch Prevents Spanish Shopping Mall from being on Fire

Editor / Provider: Bosch Security Systems | Updated: 2/17/2011 | Article type: Commercial Markets

Bosch Security Systems has supplied fire detection and alarm technology for the latest shopping mall in Andorra, the Illa Carlemany. Located in the heart of Andorra, the mall houses more than 50 stores, a 2,700-square-meter supermarket, five movie theaters, nine restaurants, a children's play area and even a gym, facilities that attracted more than five million visitors in the first year. All four floors overlook a central courtyard inside the mall. The complex also includes around 80 apartments and 15 offices as well as three floors for parking with 600 spaces. In total, the entire site covers a surface area of 47,000 square meters.

In order to ensure maximum fire protection in all parts of the complex while at the same time maintaining the autonomy of the different businesses in the mall, the developers decided to install a networked solution based on Bosch's modular fire panels. This allowed them to tailor individual panels to specific needs of the different environments without sacrificing central operations, while still enabling users to maintain exclusive control of their alarm systems.

The main panel was installed in the mall, covering shops, offices, parking garage and public areas. Seven loops with 558 detectors are on watch here. A second panel secures the cinemas by means of 57 detectors, while a third one was installed in the supermarket. All three panels are integrated and operated from a central control room with 24-hour surveillance.

Next to the three fire panels, the overall solution includes a signal repeater and operation panel in the garage control room. The fire detectors are algorithmic and have a signal processing system to enable them to transmit real alarms in the shortest time possible and to differentiate between real and false alarms. The three-storey parking lot is protected by aspirating smoke detectors, which are able to adapt to the particular operational conditions and protect users effectively.

All of the panels transmit signals to a graphic software system in the central control room, from which security personnel can access all of the necessary information in real time. To back up the on-premise staff, the end user can also connect remotely via Ethernet in order to check the system's status in real time.

The networked fire alarm system is a vital element in the protection of both associates and visitors of the Illa Carlemany shopping mall. It automatically activates a discharge system located in the mall's basement, the automatic extinguishers in the projection rooms, ventilation in garages and other safety equipment to maximize safety and minimize damage in case of a fire.

Changing Market Dynamics Propel Korean Industry Evolution Ⅱ

Editor / Provider: Hayden Hsu | Updated: 2/19/2011 | Article type: Hot Topics

More Than A Vision
Established in 2007, ImageNEXT now has more than 30 engineers working on vision-related solutions, namely the advanced driver assistance system (ADAS) and video analytics. “The ADAS provides multichannel image processing so that the driver would get a simulated bird's eye view from the top of the vehicle, to simplify parking maneuvers and to help avoid pedestrians, oncoming objects, lane departures and collisions,” said Youngduck Seo, Director and CTO. “Hyundai is now testing it out for us, before mass adoption and production.”

Korean innovation does not stop at producing video surveillance equipment only. A relatively young management software developer (established in 2007), Innodep has positioned itself as “Korea's Milestone.” “While Korean manufacturers have had pretty high worldwide market shares in video surveillance products, we've been lacking software solutions to manage them or back them up,” said James Joo, VP. “The push from customers and government users has been quite significant and drove us to fund this company to address such severely underserved market needs.”

In access control, “the first quarter of 2010 was bad for us as a biometrics solution provider, but the situation improved rapidly after the second quarter, resulting in 30-percent overall growth,” said Brad Choi, Team Manager of Access Control System, Global Business Sector, Suprema. “We have a sophisticated functionality and pricing matrix for different markets of different maturation levels.”

Intrusion and Automation
There are less than 10 solution providers in intrusion detection in Korea, and Korea Mechatek (KMT) is No. 1 in market share. “Industry development has been pretty similar to that of Japan. As alarm-monitoring companies are required by law to pay 100 percent of whatever was stolen should an alarm go off, detection technology evolves (or is forced to evolve) quite rapidly every year to minimize false positives and negatives,” said Kwan-Sik Choi, CEO. “We even review our R&D investment every quarter. In 2010, our revenue growth was about 10 to 12 percent.”

For intrusion detection and home automation, the markets in Korea, China and Southeast Asia (especially Singapore and Vietnam) recovered really nicely in 2010, with 100- to 115-percent growth for Seoul Commtech (a Samsung company). “Overall growth was about 20 percent, as the markets in Europe, the Middle East and the U.S. didn't quite make the 2008 mark yet,” said Gabsoo Kim, Home Network and Security Export Manager. “We have also been restructuring our channel and looking for new partners in the Middle East, Turkey, Russia, Poland and Germany.”

Standardization in home automation systems has been slow. “We started with our communication protocol in 2002, but again differences exist among different countries. Therefore, we spend about 20 percent of our annual revenue on R&D for the models to be exported,” continued Kim of Seoul Commtech. “After the recession, a noticeable change is that customers — real-estate developers in our case — are becoming more interested in brand names, simple features (popular ones being entrance and lighting controls, window blinds and HVAC) and unbeatable prices.”

Another interesting solution provider interviewed was in lighting. “Compared to 2009, we did pretty well as an LED lighting solution provider across all regions and experienced 70-percent growth in 2010,” said Elizabeth Kang, Overseas Sales Manager of Paragon Tech. “With fierce competition from Bosch, Raytec and Microlight, we still managed to secure some high-profile, long-range (100 to 600 meters) military and border installations in the U.K., U.S., Middle East and Asia. We're also considering exclusive distributors in Eastern Europe. LED lighting in general is greener and consumes less power; we also offer five-year warranties on our illuminators and 10-year on our chipsets, which attest to our quality and performance ratings.”

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Soft Powers
Human Resources
To be able to compete in today's cutthroat environments requires much more than production prowess; R&D capabilities and experience are equally pivotal. “Hitron has been around for 30 years and understands perfectly that IP is not just about product sales; software development and training are equally, if not more, important,” Jung said. “Even with standards like the ONVIF, vendors still have their own interpretations and different development road maps. That's why public ‘plugfests' are needed, as a reality check to ensure that everyone understands and follows the specifications correctly, and Hitron is an active contributing member of the ONVIF.”

ITX started in 1998 and currently has more than 40 percent of its personnel dedicated to R&D. “After going public in 2009, we now own our own manufacturing facilities and can focus on fine-tuning smaller details like automatic bandwidth control and perfecting the balance among product functionality, reliability, quality and price,” Lee said.

For Innodep, “our R&D team is composed of senior engineers from the manufacturing community, with an average of eight to 10 years of product development experience under their belt, so it's really easy for us to communicate and get the ball rolling,” Joo said. “We were late coming into the ‘game,' but it allowed us to think deeper and clearer.”

During the recession, HDPRO managed to advance its material and component forecast system and started to adopt a multisupplier approach. “Our purchasing and material department has also been making a concerted effort to lower our BOM cost by leveraging our ever-expanding sales volume,” Kim said. “With increasingly fierce price competition, it is vital to make technology differentiation clear, through proper marketing promotion and company image maintenance.”

Price competition in the market is really tough. “We're trying to squeeze our production cost by improving

production and purchasing methods (with mass quantities and cash payments) and securing ICs in advance based on an early yearly production plan,” Han said.

With more than 60 percent of its personnel devoted to R&D, iCanTek is more than prepared in the competition against newcomers that offer products with merely acceptable specifications at very low prices. “The extensive experience and knowledge of IP ensure our system functionality, stability and quality,” Lee said. “Customization and support services also set us apart from the competition.”

In 2011, Sevo will be expanding its R&D team to continue to work on its remote client software and ONVIF-compliant network cameras, to be bundled with the HD hybrid DVR. “With unique product offerings and a competitive BOM cost advantage, the company is well-positioned to take on the Tier-1 titans,” Kim said.

Simplicity
Simplicity has also been highly demanded, given systems are getting larger and more complex. “As one of the top analog camera OEMs, C-Pro Electronics enjoyed 12 percent of growth in 2010, with huge orders and projects rushing in in the second half,” said Rhea Jang, Assistant Manager in Overseas Sales. “Needs for IP and ease of installation/use are on the rise; for example, we have a series that can accommodate multiple modules and allows for one-screwdriver installation and housing design.”

Needs Analysis
Product needs from new buildings are always changing; recent requirements included features such as ecofriendly, remote health care, 10-inch panels and Android interfaces, said Kim of Seoul Commtech. “Integrated functions — such as video door phones or intercoms on TV screens, door controls on remote controllers or cordless phones, and gas and utilities meters on intercoms — are in ever-increasing demand, especially for markets that are more receptive to newer technologies. We are also developing a multimedia kiosk with intercom and street lamp functions.”

This year, ITX will have a fuller range of megapixel cameras and recorders, hybrid DVRs and NVRs, to cater to IP and integration needs from newer buildings and installations. “In analog, we will have 650 TVLs and HDcctv ready,” Lee said.

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Training
Three types of analytics are offered by ImageNEXT: server, camera and board. “We've expanded our algorithms from standard engines (from university and government research institutes) to make scenariobased detection more stable and intelligent for real-life applications and customizations,” Seo said. “Training or tuning software parameters has also been made easier, to minimize the gap between customer expectations and real-world performance.”

TOM has been focusing on providing verticalized solutions and customizations for higher-end niche markets, to get slightly higher margins. “For example, we've developed our own HD codec to filter out noise and enhance overall performance in color rendition and contrast. We also added a remote support feature for an alarm-monitoring customer who would have the same GUI as its customers for easier troubleshooting and simultaneous live and search playback,” Park said. “As 70 percent of the technical support inquires we receive are due to misuse of hardware or software, having remote support and training capabilities really cuts down on our cost and sets us apart from the competition.”

The number of IP PTZ camera providers is rather limited — making training and support resource-intensive — so Cynix is considering HDcctv (probably after the second quarter), to build up a fuller spectrum of IP PTZ, megapixel/HD PTZ and HD-SDI PTZ offerings. “We are also recruiting software engineers,” Bay said.

Uncharted Territory
With IP and HD-SDI solutions ready, CamTron can provide its customers with more choices. “Furthermore, CamTron has been continually developing specialpurpose cameras like microscopic cameras, and our video analytics is almost complete for production,” Chun said.

In 2011, HDPRO will continue to strengthen both its analog and IP lines, with HD-SDI and megapixel offerings in March and April. “We see Asian and Latin American markets, such as Vietnam and Brazil, are with very high potential, and our strategy is to put our hooks in the markets, like fishing, for the mid to long term; when the markets start to move, we will be all ready with great partners and products,” Kim said.

TOM's HD DVRs were already ready for shipping in the last quarter of 2010, and the new NVRs were sent out for sampling last month. “We are confident and are projecting at least 10 percent of growth this year, targeting niche verticals such as museums and banking,” Park said.

Hitron anticipates that 15 percent of its revenue in 2011 will come from the IP line where it will have at least 50 new products, as network capability has become the de facto standard in new buildings and projects. “We will also have a full lineup of 700 TVLs and offer a free, fully functional NVR software license for 64 channels,” Jung said.

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Lee of iCanTek is expecting to see an even faster transition to HD, in both camera and recording technologies, in 2011. “About 50 to 100 models are on our 2011 product road map, including smart-phone apps, waterproof and purpose-built cameras, indoor and outdoor solutions, ONVIF-compliant NVRs and management software, and PoE modules. We've also built in data security measures and privacy safeguards in our IP lines. Overall sales growth is expected to be more than 40 percent.”

Micro Digital will launch a series of HD-SDI products, widen the range of IP products, and initiate more brand marketing in the U.S. and U.K. where its is currently selling only small quantities on an OEM basis, Han said.

For Paragon, Kang is expecting a 50-percent growth rate this year. “We're developing new product lines, including white-light LEDs for golf courses and stadiums. Based on our own market research, we're also working with a camera manufacturer to develop integrated systems.”

Eom of Nadatel believes differentiation ultimately lies in software, GUIs, network utilities and technical support, and these qualities have helped the company secure a strong foothold in the industrial, health care and education markets.

For BT & Com, 2011 will be its foundation year, with overseas sampling in the U.S., Europe and Japan and product development in network cameras. “We are also targeting smaller niche applications such as SMBs and retail,” Huh said.

In product development, more high-resolution offerings and mobile applications will be made available by C-Pro, aiming for overall growth of 40 percent. “We will also try out new promotional strategies and marketing materials, to keep in constant communications with our worldwide customers,” Jang said.

RTS is launching new products on all fronts: video encoders, network cameras, NVRs, panoramic lenses, management software, access control integration and commercialized industrial-automation offerings, Bang said.

In software, Innodep will be integrating new features, such as ALPR, VCA, geographic information and biometrics, into its software soon and will be developing functions that support wireless applications, Joo said.

Even in access control and biometrics, the trend toward IP is clearly palpable, especially with more and more Web-based solution requirements from emerging markets, so Suprema will expand on its current PoE model to better develop Brazil, Russia, India and Australia. “Other product development efforts will be on RFID and management software, as well as modules for integration with other brands or systems,” Choi said.

In intrusion detection, awareness is already high in Korea and Japan. “Homeowners easily pay US$100 to $200 per month to have their properties monitored,” said Choi of KMT. “In Korea, home automation is even required by law for buildings constructed after the 1990s.” Jade Choi, Assistant Sales Manager, added that the company will be developing even more sophisticated features, like “robotic-cleaner immunity” and integrated solutions combining PIR with surveillance, microwave and wireless transmission.

Changing market dynamics have indeed propeled the Korean industry to adapt and transform faster.

Security Operation at the 2010 Asian Games

Editor / Provider: a&s China | Updated: 2/15/2011 | Article type: Hot Topics

a&s explores the measures taken by China to ensure security at the 2010 Guangzhou Asian Games, and discusses the challenges overcome through years of planning, building and testing.

Designing a security protocol for the Guangzhou Asian Games was no easy feat, which hosted an unprecedented 42 sports. Spanning over 2.7 million square meters, the Games featured 12 new venues and 58 remodeled ones; the main venue covered 65,000 square meters of ground.

Since Guangzhou won the bid in 2004, the government had invested more than US$30 billion in upgrading the city's existing infrastructure, as well as in constructing new facilities; an additional $150 million was also allocated to strengthen electronic security measures at the venues, including surveillance, access control, intrusion alarms, patrol checkpoints and perimeter protection.

Various outdoor areas were cordoned off as restricted areas and security checkpoints. IC-embedded access cards were required of athletes, referees, officials and staff to enter the restricted areas. The security checkpoints also acted as buffer zones to prevent crowd crushes and to separate vehicles and pedestrians.

With proper security procedures and electronics, Guangzhou established a seamless security layer, eliminating possible blind spots and enabling security personnel to react efficiently to anomalies.

Hybrid Surveillance Prevails
The success of the 2008 Beijing Olympics sparked rapid development of sports and event venues across the country, creating a huge market for electronic security, especially for video surveillance. For the 2010 Asian Games, video surveillance products and systems were provided by a total of 38 local and international manufacturers, including Aebell Electrical Technology, Hikvision Digital Technology, Bosch Security Systems, Panasonic System Networks, Sony, TCL and XTE.

According to Aebell and Bosch, video surveillance for the Games was primarily analog (at or more than 520 TVLs), supplemented by network cameras at strategic locations. Many predict the same phenomenon for key events in the next few years, for the following reasons.

● Reliability: Infinova suggested that analog cameras have been around for a very long time, and the stability and color reproduction are much better when compared to network cameras. Image quality and latency issues of network cameras for large-scale installations still worry some end users.

● Cost: In general, a network camera must be within 150 meters of a switch. For expansive installations like the Asian Games, the cost of network infrastructure would be astronomical, and hybrid was proved to be more cost-effective than going purely IP, as some subsystems were integrated into the existing nationwide Safe City infrastructure (predominantly analog).

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HD and VCA
HD video and video content analysis (VCA) were two major advances on-site. Both 720p and 1,080p HD cameras were used, and VCA was incorporated to cover certain entrances, exits and pathways. Image clarity and color reproduction of HD cameras can come in handy covering critical areas with high-density, high-volume foot traffic, according to Axis Communications.

The key issues challenging the use of HD cameras at sports complexes are bandwidth and back-end storage. Beijing Visia, Brainaire, Visiondigi and many other local solution providers are beginning to notice these problems and develop better or hybrid alternatives.

At the Games, VCA helped with people counting and detection of objects left behind at the entrances and exits. Built-in technologies such as video processing, pattern recognition and artificial intelligence were readily available from Axis, Bosch, Hikvision and several others. Aebell believes that people counting is already mature with an accuracy rate of at least 90 percent. Future developments may be on facial recognition and behavioral analysis.

Bosch added that theft and violence detection, unusual crowd gatherings and fire detection are increasingly demanded as well.

Access Control
Access control to areas such as offices, VIP rooms, fire exits and utilities rooms was vital, and reliability and remote authentication and management of at least 40,000 users were minimum requirements.

At the core of the Games' security operation, the access control system was tasked to integrate video, audio, data, alarms, VCA, resource management and personnel dispatch, while keeping components and users in check.

In terms of functionality and capability, the access control system provided interfaces for the following:
● Power and environment monitoring integrated with video verification
● Electronic map with geographical information of each device
● Perimeter protection with IR and vibration sensors
● VCA
● Public address system

Back-End Management
Not only was the back-end management software capable of basic functions such as regular device checks, flexible user groups and alarm management, it also took in more digital and analog inputs from multiple systems. In access control, Israeli service provider DDS saw more functional advances:
● Mandated regular password changes and reminders
● Passport scanning: An unlimited amount of images can be attached to a cardholder's file. When a scanner is connected, workstations can be shut down or reboot by the server to for easier maintenance and operation.
● Remote and regular upgrades
● 3-D electronic map
● Multinode, multisite and multilevel management of various competition areas across all venues

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Policy and Support
Proper legal regulation and support facilitate industry development. In the requirements for security systems in the Asian Games, video surveillance was specified in detail. Security cameras must be placed at all entrances and exits, outer barricade facilities, main passageways, spectator stands and other critical locations, with 100-percent coverage. In addition, medal storage rooms and lost-and-found areas must be monitored.

Critical locations included utilities rooms, HVAC and telecommunications, outer perimeter of VIP rooms, podiums, fields, referee areas, media centers and various pathways.

For such an event that required continuous and fail-proof operation of all systems, equipment must be carefully evaluated on the basis of quality, performance and reliability. Technical support is also a must.

All security solution providers had technicians on call 24/7 at the venues so that any glitch could be quickly resolved, according to Axis. Only the best could be seen on-site, and local, regional, national and international support centers and personnel were called upon whenever necessary.

Issues at Hand Although analog is currently mainstream for stadium security, most agreed that digital, network and intelligent are inevitable. Yet one issue that remains is the challenge with compatibility and system integration. Video surveillance, access control and intrusion alarms must integrate seamlessly, but Infinova feels what is clearly lacking is standard software and hardware interfaces, as well as reliable, generally accepted and continuously evolving management platforms. These cannot be resolved without collaboration among hardware and software suppliers, system integrators and end users.

China Gears up for Transformation in 2011

Editor / Provider: a&s China | Updated: 2/15/2011 | Article type: Hot Topics

As the Chinese economy continues to boom, the security industry leaps forward to an exciting 2011. A&S explores what's ahead for product development and vertical markets.

Spurred by IP, Chinese manufacturers have embraced HD technology. HD will force key players to migrate to IP in response to increasing demand. In addition, enhanced business practices will help security providers survive a rigorous and competitive market. Several measures include corporate restructuring, product innovation and better channel management.

Chinese security tends to be fragmented, affirming the importance of a vertical-specific approach. With targeted verticals, suppliers can provide solutions suited for certain verticals. As some vertical markets are regulated by stringent government rules or international standards, a market-focused approach streamlines product development.

A company with a clear market position will stand out from its counterparts. Some international brands strive to distinguish themselves from Chinese competitors by adopting different marketing strategies.

Dallmeier electronic serves high-end markets by developing customized HD solutions, to stand out from the pack. Spanish manufacturer Fermax offers stylish product design and complete after-sale services to customers. Branding and a clear market position will be mandatory for security companies to stay healthy in China.

Comprehensive Solutions
Security suppliers are broadening their product offerings to meet various client demands in China.

International players such as Bosch Security Systems, Honeywell Security and Tyco Fire & Security have expanded their product portfolios to cover video surveillance, access control and intrusion. Sony Electronics launched IR HD cameras, completing its product line for greater customer flexibility. Samsung Techwin, on the other hand, has made strides into access control and intrusion. The experience will therefore lead to comprehensive solutions, enabling a one-stop shopping experience for end users.

However, success in China stems from more than just great product offerings. Vertical-market coverage, partner development and sound corporate management will be major concerns as well.

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HD
HD will be in the limelight for years to come. It provides more coverage and is suited for many vertical applications. The more advantages HD offers, the more benefits and value will be reaped by customers. HD adoption will increase for many upcoming Chinese projects.

Providers unable to bridge the HD gap may have to exit the security stage. According to Sony, the best way to perform image decoding for HD display is with strong management software. Manufacturers who used to be dedicated to analog offerings are migrating to IP HD solutions.

Experts predict high-resolution monitoring will be common in Safe City projects, as well as financial deployments in 2011. Most projects will deploy 1.3- and 2.0-megapixel cameras. High-end applications will favor 3-megapixel cameras in particular.

Korean supplier CNB Technology will support both HDcctv and IP portfolios. Despite the advantages of IP HD surveillance, network cameras require IT systems and complicated setup, discouraging some users. HDcctv saves cabling costs by maximizing existing investments. However, there are few HDcctv-compliant products and the price is still relatively high.

Extended Reach
With startling economic growth and incredible market potential in China, security players have expanded by adding more branches or subsidiaries. The inland region will be a key region for business development.

Honeywell has emphasized improved customer services by adjusting its marketing, sales and personnel management in 2011. Its long-term China plan includes expansion into Tier-3 and Tier-4 cities for more opportunities, which will also address more verticals than before.

To have better local customized service, Axis Communications and Dallmeier plan to set up several production facilities to meet domestic product demand.

Local security manufacturer Hikvision Digital Technology emphasizes its home turf experience with subsidiaries in 28 cities. As Safe City projects continue, Hikvision won a major US$8 million project for Chongqing's city surveillance.

Channel Education
More manufacturers are educating their partners about IP, as well as forming more partnerships in the IT channel. In 2009, Bosch formed an IP surveillance accreditation program for distributors and dealers, troubleshooting system installation issues.

In Bosch's experience, roughly 90 percent of project failures originated from poor network structure, inadequate bandwidth and limited storage. Education efforts for local partners will continue in 2011.

Axis takes another route for IP convergence. With a strong IT background, Axis has commissioned IT professionals for their expertise in system networking and software configuration. It also seeks installers from traditional security channels. A two-pronged approach enables Axis to maximize its industry presence.

Large government or commercial projects will require cooperation between several security giants. Some verticals require specific solutions or particular channels, which will allow manufacturers to differentiate themselves.

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Branding
International vendors in China have poured money into local development and channel expansion, while Chinese providers have improved product quality and increased manpower. Branding is becoming essential for differentiation in a competitive market.

Existing competitors will face pressure from outsiders as well. More telecommunications and IT providers have entered physical security, which will require current vendors to prove their worth.

User Needs
In the face of rigorous competition, understanding end user needs remains a must. Having a complete product line and experience will be the best way to go. The latter requires sound operation practices, ranging from customer consulting, after-sales services and targeting specific user needs.

Top verticals include highways, airports, educational institutions, hospitals and power plants. It is expected the Chinese security market will be prosperous in 2011 as the economy picks up.

Road Map
While IP and HD video technology has heated up, access control and intrusion alarm solutions are relatively unchanged.

However, logical access control is playing an increased role in physical security. HID Global (an Assa Abloy company) combined physical and data security, resulting in a partnership with Sony for laptops embedded with its logical access control solution. The crossover between physical and logical access control will extend to other security systems.

With healthy competition and robust market demand, Chinese security looks forward to an exciting 2011.

Bosch Security Systems Watches over UK Fast Food Chains

Editor / Provider: Bosch Security Systems | Updated: 1/17/2011 | Article type: Commercial Markets

A series of dome cameras from Bosch Security Systems have been installed at a new KFC restaurant in Blackpool following a trial at another location in the town.

The owners of the franchise, that includes three other restaurants, were becoming increasingly frustrated with the existing surveillance systems, so turned to Mark Ashall, Operations Director of Skelmersdale Unique Integrated Systems (UIS) to provide a solution.

Ashall specified a combination of three day/night fixed, vandal-resistant domes to be installed externally and 12 outdoor color fixed domes because of their reliability, image quality and the technical support throughout the installation process. “At first we tested the day/night camera on the ‘drive thru’ - a notoriously difficult area to monitor - and the owner was very impressed,” Ashall said. “When he realized the difference in quality of the images, he wanted Bosch cameras specified throughout.”

Cameras have been positioned at key locations inside the restaurant to protect the premises against theft, break-ins, vandalism and antisocial behavior. Additionally, the traffic entering the ‘drive thru’ is monitored to ensure the main access road is not causing a build up of traffic:

“The quality and clarity of the image offers a versatility which is not found in other cameras,” Ashall said. “Fast food restaurants across the country are blighted by abusive and drunken behavior towards staff and vandalism against the property during the weekend, and these cameras act as a major deterrent.”

Bosch Broadens Its Market Approach

Editor / Provider: The Editorial Team | Updated: 1/1/2011 | Article type: Hot Topics

Bosch Security Systems seeks to offer stability during challenging economic times.

Instead of reacting to market conditions, it continues to invest in important areas, such as research and new product development. “We have to keep our strong position in technology,” said Gert van Iperen, President of Bosch Security Systems. “So we invest more than 10 percent of our turnover in development.”

The company is convinced that only the combination of good technology, high quality and design aesthetics will provide its products with a market-leading position. With this in mind, Bosch is carrying out a design relaunch. In the future, all new products will meet a common design principle with high recognition value and high aesthetic standards.

While Bosch Security Systems remains committed to high-end solutions, it also delivers entry-level products for customers on a budget. “We don't only talk about the big projects but also look at high-volume sales,” van Iperen said. This approach to the high- and low-end markets enables Bosch to stay profitable in an increasingly polarized industry.

Network Video
Bosch Security Systems is one of the founding members of ONVIF. “I'm very happy and also a little bit proud that we're one of the original founders,” van Iperen said.

“We said this is good for the industry, let's do this,” van Iperen said. “The concept is really flying and going forward.”

All its network video solutions conform to ONVIF standards, ensuring compatibility with third-party ONVIF surveillance products. This helps end users save on future upgrade or migration costs and provides seamless integration for installers.

Market Strategy
A clear upward trend is visible for security. While the global market for security technology fell by 13 percent, Bosch's revenue dipped about 7 percent. “In the Asia Pacific region, we are expecting a welcome rejuvenation in the market development; which is expected to grow by 14 percent in 2010,” van Iperen said.

All other regions are expected to grow in the year to come. “In Latin America, the market will grow by 11 percent. Even in EMEA, a turnaround has been achieved and we expect slow but positive growth of 1 percent,” van Iperen said. “In Eastern Europe we are seeing a market growth of 4 percent.”

The company will remain focused on innovation and standardization. “Innovation is the security of the future,” van Iperen said. “We have to keep working on standardization or else products from different industries cannot work together.”

Security Reinvents Itself After the Storm

Editor / Provider: The Editorial Team | Updated: 12/30/2010 | Article type: Hot Topics

Editorial Director John Shi examines security trends, finding out what's hot at the biennial Essen 2010 exhibition.

Security has taken a new direction, after being buffeted by the financial crisis. IP emerged as a winner, highlighting the importance of convergence and integrated solutions.

The epitome of integration was Siemens, which offers a single interface for video surveillance, access control and intrusion alarms. “We are an IT player in the security market,” said Frank Pedersen, CEO of Security Solutions, Siemens Switzerland. “This is where the future is.”

Software is the heart and soul of integration, helping users solve problems. The Siemens platform integrates with information security systems, providing users with useful information to make timely decisions. This can be considered corporate or high-level integration.

On a smaller scale of integration, we see security management of single systems — surveillance, access control or intrusion alarms. This gives the user tight control over one system, managing each device. A number of German companies are in this niche, including Ela-Soft and Advancis Software & Services. Two traditional access control makers have branched into software — Primion has now expanded into access control software, while Dutch Nedap launched its controller-based VMS this year. This solution elevates products and service to all physical security systems.

From a management standpoint, this expansion makes good business sense. Adding software extends the product line and increases the market scope for the company. My first impressions of European makers were their deep knowledge of integration and applications, to serve clients who cared about having their problems taken care of. At Essen this year, this continues to hold true.

Solutions Key to Success
Geutebruck provides a contrast to Siemens. A private company with a 40-year history, it remains focused on video surveillance and delivering effective solutions, said Katharina Geutebrück, MD of Geutebruck.

While the 2008 financial downturn affected premium providers, Geutebruck maintained its quality and German production to offer value. The company further emphasized the importance of truly solving customer needs, rather than hyping technical fads or slick demos. A cheap product that does not serve a purpose does not offer real value.

Dallmeier expounded further on price versus value for discerning buyers. In terms of expense, a good product working reliably outweighs a product that has a lower price but poor performance, said Georg Martin, Marketing Director for Dallmeier electronic.

Calling for Budget Solutions The economic slowdown heralded greater acceptance for budget solutions in a conservative market. German security products have traditionally required a minimum of a two-year warranty, with most makers and distributors covering products for three years. The warranties for peripherals are even longer, with 10 years being standard.

The lean times have made price the priority. Satisfying basic needs takes precedence over the product's lifespan. The consumer mindset has also taken hold: If the product breaks, it can easily be replaced later. Coupled with the deluge of Chinese offerings, the German market has been shaken up, becoming more open to budget products.

Polarization
The slow economy has accelerated the polarization between high end and low end, a view echoed by most security experts. While analog still has the dominant market share, it yields limited returns. There is no middle ground in the playing field, which requires makers to cater to the high-end needs of power users or meet basic needs for cutthroat prices.

Breaking into the high-end market revolved around understanding customers and solving problems in their vertical segment. By accurately honing on in marketable solutions, effective integration and exotic technologies unfamiliar to most, high-end providers can meet client needs. This makes them competitive and increases the bottom line.

Bosch Security Systems made an interesting statement at the show, with a delivery truck parked prominently at its booth. It appeared to be a prop, until on-site staff explained that Bosch not only developed cutting-edge solutions, but also delivered cost-effective products that were available right away. In the face of polarization, it is admirable to see a company take such a bold two-pronged strategy.

Distributor Brands
Price wars have increased the pressure on distributors and resellers. More products need to be sold in order to be as profitable as before, yet it is difficult to increase volume in a competitive market. In light of this dilemma, more distributors are offering solutions under their own brands. This increases their profile, improves their sales and boosts profits.

Distributor ABUS Security-Center started out making mechanical locks, then grew its portfolio through acquisitions. Today, it positions itself as a security manufacturer, emphasizing German design and a complete portfolio in video surveillance and intrusion detection. It understands market needs and can serve homes as well as large corporations. With technical know-how and production facilities, ABUS Security-Center is confident about future growth.

Service was also an emphasis for distributor Monacor. With catalogs in German, English, French, Spanish and Italian, its market reach extends throughout the European Union. It promotes a branded Monacor line as well.

German surveillance distributor Videor will raise the profile of its IP portfolio. As its British sales have slowed and clients remain cautious about security investments, network video offers better ROI for customers who can afford it. The alternative is basic packages with bargain prices, with middle-of-the-road products essentially disappearing.

Videor considers traditional security installers to remain its main channel. As fire and alarm equipment is highly regulated in Germany, related electronic security integrators can also include video surveillance. The company has no plans to move into access control or intrusion detection, maintaining its focus on surveillance and strengthening its Eneo product line.

Santec has 36 years of history, producing its own product line for the past 25 years. Apart from analog sales, the company is developing megapixel cameras, panoramic cameras and HDcctv cameras. It even offers VMS for the mid- to high-end market, while keeping prices affordable. Santec feels confident its portfolio will remain competitive outside of German-speaking regions, such as the Middle East and Eastern Europe.

Speaking of brands, it is interesting to note the reemergence of Grundig. The former audiovisual maker, which also had security offerings, is drawing from its consumer experience to offer competitive solutions. It will be managed by Aaset, which has a good track record in the French and German markets.

Long Road to IP
IP had a notable effect on the Chinese security market, as traditional installers have had trouble picking up the necessary skills for planning, installation and maintenance. It was surprise to learn that IP-savvy Germany, which is leaps and bounds ahead of China, is facing the same problem with its installer knowledge base. The advent of IP is a major wakeup call for traditional security manufacturers.

IP providers cannot become complacent. Education for installers and system integrators will be necessary, to ensure a painless migration to networking. Tips on product setup, maintenance and operation will be essential to win the hearts and minds of integrators.

Commercialized VMS
German VMS provider SeeTec was ranked No. 2 in EMEA by IMS Research for 2010, making it a successful software company. Putting technical specs aside, it emphasizes major verticals such as transportation and retail, then incorporates each market's minute needs into its finished solution. Along with market customization, SeeTec also integrates video content analysis in its VMS. This level of commitment has paid off despite slow market conditions.

Another VMS standout is Russian Axxon, named by IMS as the market leader in EMEA. It also focuses on market customization, accounting for unique needs. Axxon has considerable experience at home, with deployments in city surveillance, energy, and oil and gas. Tailoring a solution to its application is something Axxon does well.

New Horizons
The security industry has undergone a transformation, accelerated by the credit crunch and the migration to IP. Among the many changes are falling prices and a trend to maintain profitability. This underscores how the customer is king, with customization being essential. As networking is inevitable, integration will be a central part of value. Finally, branding is an unchanging principle for staying ahead and winning market share.

A View on the Inside:Security Measures at Law Enforcement Agencies Ⅰ

Editor / Provider: a&s International | Updated: 12/24/2010 | Article type: Hot Topics

We leave it to law enforcement officers to safeguard citizens, but what or whom do they rely on for protection? A&S examines how personnel in police stations, court houses and correctional facilities are protected by security electronics.

Security setup at a law enforcement agency often serves a twofold purpose of protecting the staff and monitoring those detained on the premise, relying on systems that capture minute details on screen or provide instant alerts for timely response. To be able to provide credible court evidence, sort out inmate/ officer conflicts or watch for any suspicious activity, law enforcement bodies around the globe are increasingly opting for comprehensive security and safety equipment for day-to-day operations.

Common security devices include analog/network cameras, tape recorders, D/NVRs, matrix switchers, intercoms and biometric readers. “In all buildings, especially law enforcement establishments, overall security and safety are based on people management, site-specific operational regulations, processes thoroughly adapted to individual premises, and strict application of security and safety guidelines in addition to suitable, reliable, secure products,” said Felix Schrimpf, Senior Manager for EMEA Marketing and Sales Support of Intrusion, Fire, Access Control and Integrated Systems, Bosch Security Systems. The key lies in the seamless operation and application of the various functions to aid law enforcement officers in critical situations.

Common Approach
A good starting point is to understand the threat levels and alarm situations as defined by a law enforcement facility, in order to devise a blueprint of equipment layout to support the officers on duty. “The efficiency of a solution is reflected in the timely operation of users, which leads to overall operational savings,” Schrimpf said.

Access Control
In an environment where polarized groups interact on a daily basis, knowing and controlling the whereabouts of every person on the premise is essential. Access control is, thus, more about limitations rather than unobstructed foot traffic. In high-risk areas such as detention or cell rooms, only one door in the area can be unlocked at any given time. To facilitate such measures, hand geometry readers have been deployed in various cases to be used along with identification cards for added credential verification and security. For maximum security, some buildings have even implemented a complex interlocking solution, where the authorized person can only open one door at a time in a designated area by confirming identity with staff in the monitoring room via video surveillance.

Visual Documentation
It is equally critical to integrate cameras, intrusion detection and access control points in a way that not a single place is left unattended physically or electronically. Therefore, what equipment to be planted at what strategic locations around the building or area needs to be thoroughly planned out beforehand. Cameras provide constant and consistent monitoring, and every movement is loyally captured and stored for evidentiary purposes when necessary. Inspector Tim Mifflin of the Chatham-Kent Police Service from Ontario, Canada commented that one of the various responsibilities of the police institution is to monitor prisoners for court proceedings and provide reliable and useful video evidence.

Video evidence is not only provided to the district attorney's office as part of an inmate's file, but can be used for liability disputes when physical violence or mistreatment accusations arise, which often lead to time-consuming investigations and costly lawsuits. “We had an inmate claim that an officer used excessive force to confine him,” added Captain David Baisden of Oklahoma County Sheriff's Office. “But when we reviewed the surveillance video, it was clear that the inmate had tried to head butt the officer without provocation. The case was quickly thrown out.”

Delivering consistent and clear footage to officers on duty allows them to determine the level of threat or urgency of any situation, before deciding on the best course of action. “There was a case where an inmate attempted to hang himself while in custody, and the camera system showed that the officers reacted adequately and swiftly as required,” said Don Tennyson, A&E Business Development Manager for Pelco (a Schneider Electric company). It also meant a quicker investigation and evaluation by the supervisor.

Audio/Video Synchronization
Another common installation is a synchronized audio setup for sound evidence. Interrogation rooms on law enforcement premises require this kind of device to help ascertain and provide records for any discussion that takes place between the interrogating officer and the detained. “Typically, when the door is unlocked to enter into an interrogation room, both video and audio recordings begin automatically,” Tennyson said. “Upon conclusion of an interrogation, burning the interview onto a DVD is quite simple — just very few keystrokes on the computer.”

Aside from recording voices as evidence, some users find that hearing an incident complements the video. “Solutions are available for delivering an ‘ear' to work with the already common ‘eye' (camera) in any premise under surveillance,” said James Beldock, International President and Executive VP of Corporate Development for ShotSpotter. Noise in the background, such as loud arguing or gunfire, can be picked up and located on the site map of the monitored premise, and those on duty can be directed to check on the incident, saving time to sift through an overwhelming amount of video data. “For instance, if 100 cameras are installed on a premise but only five guards are in place for every shift, it means that only five monitors are watched at any given time,” Beldock explained. Real-time video and audio monitoring offers the potential to be more efficient and effective.

IT Solution Provider Making Waves in Physical Security

Editor / Provider: Submitted by Controlware | Updated: 12/24/2010 | Article type: Hot Topics

Controlware operates as a system integrator and managed services provider in Germany and a value-added distributor worldwide. A&S talks to Rolf Didion, Director of Operations for Physical Security, about the company's development and where it is headed.

What is Controlware's business model like and how did it fare in 2010?
 

Physical security has been part of the Controlware business model since 1997 when Controlware's owner Helmut Woerner invested in a German company called VCS. VCS was a developer of IP video products known for Videojet encoders, network cameras and Vidos management system, so this was a natural progression for us. IT security and communication solutions are still the core of Controlware; the introduction of physical security solutions was more of an extension to the core products and services than a transitional move, since both sit happily side by side.

We are all about adding value to both worlds. Controlware is not a “box shifter,” but with value-added services and support engineers. The Controlware ethos is about helping installer and integrator partners to deliver advanced systems that meet customer expectations on all levels. With our specialist IP skills, we aim to assist partners as much as possible and make them look good in the eyes of their customers.

In 2010, although we have seen a few projects put on hold, we anticipate continued growth in the physicalsecurity sector as the market continues to move to IP-based systems. We are positioned with the right business model, the right skills, and the right people and experience to help installers and integrators take advantage of the benefits of converged technologies.

How have Controlware's inventory strategies or policies been changed or improved after the 2008-2009 recession?

Controlware's internal strategies and policies are highly flexible and constantly adapted to meet actual business requirements and conditions. Inventory levels have not had to be altered as a consequence of the recession, since agility in the back end of the business has been a fundamental success ingredient for Controlware from day one. Continuity and long-term customer loyalty, as well as our varied/extensive know-how in information and communication technologies, are crucial to ensure that we have the flexibility to meet challenges head on.

In a market with diverse needs, what is the best or quickest way to find out what is really demanded?
 

Building long-term relationships with customers and understanding user requirements allow Controlware to identify the products and solutions that are truly needed. This is achieved chiefly through our value-added services that include design and consultancy. By working alongside installers and integrators and adding value and support services, Controlware gains a better understanding of the solutions that users require than if we were a box mover, since our model brings us closer to the end customer and their technical requirements than traditional distributors. Controlware also maintains close relationships with suppliers, by understanding what our solution partners' products can do and how they fit into the overall project while meeting the needs of our customers.

What makes Controlware stand out from the competition?

Dedication to IP-based security systems and the specialist IP knowledge and experience we have developed over the course of more than a decade set Controlware apart from the others. We do not have our own branded product range like some distributors, which allows us to be more agile and provide independent, best-of-breed solutions for installers and integrators.

Not only does Controlware provide products from leading developers such as Axis, Bosch, Cisco, JVC, Samsung, Sanyo, Optelecom-NKF and Genetec, but it also adds value with system design and support services.Controlware also has IT specialists for networks, security, IT management, applications, operation and service.

The transition to or adoption of IP is not as smooth and quick as anticipated, largely due to current economic conditions and integrators'/installers' reluctance to learn the IT /IP language. What can be done?

Obviously, adoption differs from region to region. In high-density markets such as the U.K. which have large amounts of legacy analog equipment, adoption is slower due to equipment churn. In other markets where there is no existing legacy equipment, we see IP adoption is much faster. Also, we must be realistic; IP-based systems are not for everyone. For very low camera counts, there is still room for cost-effective DVRs, but for the majority, IP-based systems and the benefits they bring are the way to go.

Educating the market about IP is important, especially for traditional CCTV installers and integrators. It can be a big step up for them to understand the benefits that IP can bring, but you also have to understand what you are doing if systems are to be successful.

Last year, one manufacturer claimed that IP surveillance systems are expensive and unreliable compared to analog/hybrid CCTV systems. They claimed that an IP-based system for 750 cameras would cost US$2.9 million, and the hybrid system proposed would only cost $1 million. Controlware put these claims to the test by developing a new system based on the components and products specified in the article. We ended up bringing in a much more cost-effective IP system than the proposed hybrid system, with a new control room fit-out on top.

What are some key IT /IP integration and standardization issues that still need to be addressed?

ONVIF is making good headway, but there are still issues that need to be resolved. Too often, we have manufacturers blaming the bit of kit that does not have that manufacturer's name on it, like the switch for instance; so, we would like to see more interaction between complimentary manufacturers such as switches and servers/storage on one side and camera manufacturers on the other, for approved/certified compatibility.

Other issues are global deployment standards concerning image display, recording profiles, compression and so on. There seems to be no standard that sets out what a recorded image should be defined as to guarantee its validity in a court of law. This would stop poor-quality or badly designed systems giving the whole of IP a bad name.

Another area to look at is the 16:9 versus 4:3 display ratio and the VGA/4CIF versus HD image size. There is a challenge on how the image looks when displayed in a conflicting environment. For example, we now supply 1,080p, 16:9-ratio screens as standard, but then you have an issue with displaying the video because unless the image is a 16:9, most software systems will insert two bars either side which can irritate end users and make systems look unpolished. It would be better if either everyone agrees to 16:9 as a standard on new products or the recorded image retains the correct aspect ratio. Right now, live view is either cut back or scaled to fit the screen resolution in the way that television automatically does.

Also, IP-based video surveillance must become more plug-and-play as sometimes manufacturers make products too complex or add too many features, and they think that is the only way to make the products stand out from the crowd. There should be more interaction with other IP devices, as too often security systems drop into silos of their own fields rather than thinking about how better they can work together.

What are Controlware's 2011 plans?

We expect to see revenues grow in line with the general growth of the IP market share. More projects are coming through with IP being specified as the technology of choice. Users are starting to see the benefits of IP but are not being given clear guidance and direction due to a massive knowledge gap in the industry from some consultants, system integrators and installers.

With our experienced team of pre- and postsales support engineers and designers, Controlware is well-positioned to bridge this knowledge gap by assisting installers and integrators with our range of valueadded services. The Controlware IP product line will be expanded through the additions of IP access control and other IP-enabled technologies, such as ALPR, VCA, intrusion detection and unified management systems, so that we continue to ensure that the needs of our customers and our customers' customers are met.

Scale New Heights in 2011

Editor / Provider: a&s International | Updated: 12/21/2010 | Article type: Hot Topics

As 2010 ends on a high note, optimism is high for 2011. A&S talks to research analysts, manufacturers and channel players to find out what's next in the year to come.

The financial crisis shook up physical security, eliminating unfit players. A “recessionproof” industry took a hard look at itself and emerged stronger. Manufacturers had to explain to buyers the additional benefits of their solutions, making value the spec to beat.

Consolidation is expected to continue in 2011. “We expect that 2011 will set a new record for mergers and acquisitions, but the rate of growth in consolidation will fall off,” said Allan McHale, Director of Memoori. “Most of the major security companies, including Honeywell Security, Schneider Electric, Siemens Building Technologies, Johnson Controls, Bosch Security Systems and UTC Fire & Security, have yet to seal a deal in 2010, and it is most unlikely that they will be able to resist the temptation in 2011. The main driver will continue to be IT convergence, combined with the fact that major companies have strong cash reserves and venture capitalists want to realize their investments.”

Open Standards
Standards offer customers more choices for best-of-breed solutions and spare manufacturers the hassle of individual third-party integrations. The value proposition for standards will keep going strong in 2011. “While both ONVIF and PSIA have made good progress in gaining equipment vendor support, the topic of standards in network video surveillance is still very young, and it is unlikely that standards will have any sudden impact on the video surveillance market,” said Gary Wong, Senior Research Analyst for Video Surveillance and VCA, IMS Research. “However, the eventual adoption of open standards will force video surveillance equipment vendors to increasingly focus on differentiating themselves from competitors.”

By the numbers, ONVIF has greater uptake, with more than 220 members and 389 compliant products as of November. PSIA has been around longer but is supported on 63 products, a fraction of ONVIF's offerings. “PSIA stands out because it is focused on developing IP standards for all technology sectors,” said David Bunzel, Executive Director of PSIA. “This includes video surveillance, access control, video analytics, recording and software management platforms, and storage devices.” PSIA released its video analytics specification in September 2010, with an access control specification to follow in the coming months. “This eases complex installations for integrators and enables end users to choose the best solutions that meet their security needs,” he said.

Several vendors have solutions compliant with both standards. “We're firm believers in standards,” said Jumbi Edulbehram, VP of Business Development, Next Level Security Systems. “Our products support ONVIF and PSIA, the two main standards for network-based security systems.”

Another vendor with solutions conforming to both bodies is Hikvision. “Currently, there have been substantial requests to manufacture products that support both ONVIF and PSIA standards,” said Tony Yang, International Marketing Director at Hikvision Digital Technology. “Products that embrace both the analog and IP technologies, the hybrid products, are also in demand.”

Honeywell has its own Open Technology Alliance, with increased third-party cooperation and support for PSIA and ONVIF. “We are members of both organizations, and our intent is to have all of our systems — NVRs and DVRs — support both standards and to offer edge devices like cameras in one or the other standard,” said Johnny Allia, VP and GM for EMEA, Honeywell Security.

With the varying levels of uptake, some vendors are taking a wait-and-see approach to make sure they embrace the right standard. “If standards are updated, this will make integration easier,” said Herve Fages, Global Marketing Director for Pelco (a Schneider Electric company). “Pelco is looking at different standards. Customers are asking for better and easier integration.”

Another video alliance to emerge is HDcctv. “2011 will represent the first full year of HDcctv equipment sales, and IMS believes that the initial adoption of HDcctv equipment will be low,” Wong said. “While the initial increase in camera cost from SD to HD is likely to be marginal, the cost of HDcctv DVRs are expected to be significantly higher than their SD counterparts until economy of scale can be achieved.”

As IP is expected to reach its tipping point (by sales volume) by 2013 or 2014, there are doubts about the longevity of HDcctv. “HDcctv is a niche market for specialty analog CCTV installations,” Edulbehram said. “We will not support this initiative since we fully embrace the cost savings that IP convergence systems enable.” Next Level is working on cost-effective products for smaller facilities as well as enterprise systems.

However, some product makers believe that HDcctv will gain market position and status. “Contrary to market predictions, like reports published by IMS, I believe that analog products will continue to dominate the market in the years to come,” said Craig Scott, CEO of OVii.

Integration
The credit crunch squeezed buyer wallets and put pressure on solution providers to diversify their portfolios. Even traditional access control players, such as Nedap, added VMS functionality to their controller management solutions.

Schneider Electric branched into the cloud, as Pelco has expanded compliance for IP-enabled products on US government networks. While Pelco has an impressive hardware lineup, networking and integration are the way forward. “We're seeing the first change, switching from analog to IP,” Fages said. “The next step is to have HD. Then the next step is cloud computing, cloud recording and cloud management, which will change the industry.”

VMS is expected to move beyond managing video systems alone. “In 2011, IMS expects to see vendors place an increasing emphasis on verticalization, creating verticalspecific solutions,” Wong said. “For ‘open-platform' VMS vendors, while the horizon for instant interoperability among all types of network video equipment is still far away, 2011 should see vendors of VMS begin to focus on developing more innovative solutions.”

Solutions are the way forward. “In 2011, we will continue to expand our line with innovative offerings,” said Daniel Gundlach, VP of Marketing for the Americas, Bosch Security Systems. “Specifically, the market will see new products that provide a full solution for HD video and enhancements to our control panels for intrusion, fire and access control.”

Video surveillance or managed video as a service has emerged as alternative business models, with everyone from new companies to channel partners and ISPs eyeing this space. More managed video offerings will be ahead in 2011.

No - Frills Video
Top-shelf video manufacturers have launched budget cameras for basic surveillance needs. Sony released its affordable HD line this year, with fewer lens choices and no IR. This marks a departure from adding more features to a more practical solution for a general range of applications.

“There's increasing demand for security systems to be user-friendly — easy to set up, easy to configure, easy to use,” said Daniel Ong, VP of Certis Technology International, Certis Cisco Security. “The challenge is to achieve user friendliness without compromising the security and integrity of the systems. With the increasing popularity of IP-based systems and edge devices, customers are also expecting security cameras, DVRs and access control systems to be ‘plug-and-play' with minimum setup and configuration required.”

Some solutions have automatic configurations of network video streams for easy setup. “For our product development road map, Cisco announced the industry's first medianet-enabled network camera that provides simplified plug-and-play configuration with medianet-enabled Ethernet switch ports,” said Lindsay Hiebert, Marketing Manager for Cisco Systems.

Regional preferences should be accounted for. “We've recognized the need to design products for the local market,” said Mark VanDover, President of Tyco Security Products. “We address the price needs.”

Storage
Breakthroughs in networking, storage and compression technologies are driving growth in the network storage market. “The increase in the number of video channels per installation and the resolution of the cameras are some of the primary reasons for the growth of data in video surveillance applications,” according to Frost & Sullivan's report on the North American physical security network storage market.

Network storage, in particular IP storage area networks, is at the forefront of new enterprise surveillance projects. IMS's report, “The World Market for Enterprise and IP Storage used for Video Surveillance,” forecasts network storage will account for more than 30 percent of world video surveillance storage revenues in 2013, which are likely to exceed US$5.6 billion by then.

Better storage and cloud options will benefit end users. “More storage capacity and faster computing resources will be delivered as hardware in standard servers increases,” said Lee Caswell, founder and CMO, Pivot3. “We will pass these improvements along to our customers as they become available in the marketplace.”

Components Semiconductors form the innards of security devices, making physical security a potential goldmine for component suppliers. In-Stat forecast revenue from analog cameras, network cameras, DVRs, NVRs and encoders will reach $19 billion in 2011. However, image sensor revenue for surveillance cameras will drop from $700 million in 2008 to $435 million in 2013.

Overall semiconductor predictions, which include consumer applications, will grow 8 or 9 percent in 2011, according to IDC. This market upswing is reflected in Intel's investment in NetPosa, a Chinese IP video provider. Its ONVIF-compliant NVRs and servers will be based on Intel architecture and software.

Network camera providers are sensitive to semiconductor supply, as they require sensors and processors, which are rarely made in-house. “We continue to enhance our product quality to enlarge our market share,” said William Ku, Director of Brand Business for VIVOTEK. “That way, we will have stronger bargaining power in component purchases.”

Access
Growth is ahead for access control. Global smart card shipments are set to grow 11 percent to around 8.5 billion units by 2013, according to RNCOS. Europe will see more transportation rollouts, while the US government will deploy cards for industrial markets.

Standards are welcome in the access control space, enabling large clients spread out over many countries to centralize management, such as access rights. They also can use one platform, rather than multiple clients. “Pacom has become a specialist in managing access control from multiple sites, and we plan to extend this core competence to support third-party systems,” said Johan Lembre, CEO of Pacom Systems. “This is one of the major driving factors why Pacom became one of the first members of ONVIF's access control initiative.”

Biometrics is benefiting from new sensing technologies. “These are good developments, but at the end of the day, they have to provide better performance at an equivalent or lower TCO than alternatives,” said Peter Costa, VP and Business Leader of Global Protection, Honeywell Building Solutions.

Intrusion and Automation
Demand for alarms is expected to grow in 2011, which could eclipse 2009 estimates of $2.9 billion, said IMS Research. Home automation is expected to increase as well, with system shipments to approach 2.8 million, according to ABI Research.

Intrusion detection solution providers are launching new technologies. “We plan to substantially broaden our portfolio with panels, detectors, accessories and solutions that answer the needs of different market segments in general and our customers' needs in particular,” said Laila Arad-Allan, VP of Marketing, Visonic. “Our lower-price products are just as reliable, even more so because they are less complex by delivering less features and not less costly components.”

Israeli intrusion provider Risco has expanded its portfolio through strategic purchases of access control and video companies. It now offers remote monitoring in parts of Europe, increasing its revenue beyond product sales.

Homeland Security
The 9/11 bombings had an indelible effect on security, putting terrorism on the list of threats. While no more planes have deliberately hit skyscrapers since then, the ingenuity of criminal minds has yet to be thwarted. The most recent example was November's attempt to send explosives disguised in printer cartridges aboard cargo planes, rigged to detonate remotely. With US cargo screening mandated by the end of 2011, more equipment will be required to keep up with demand.

Production
As the recession called for cost-cutting measures, some organizations relocated production. While most manufacturers are staying put, they are more open to setting up shop elsewhere. “Despite increasing labor costs in China, the company currently has no plans to relocate its factory elsewhere, although it cannot completely discard the possibility in the future,” Yang said.

Belt-tightening includes eliminating rarely used features to cut cost. “We don't have any plan to move,” said Bruce Wu, Overseas Marketing Director for Dali Technology. Production in China remains advantageous and more flexible.

Other vendors do not plan to outsource labor. “Our products are produced in Taiwan, where labor costs are higher than China,” Ku said. “But we do not plan to relocate our factory outside of Taiwan in 2011.”

Managing personnel effectively can control costs. “Setting up a factory in Taiwan might not be as costly as some might think — it all depends on how people are managed to work to their full potential,” Scott said.

Automation can decrease costs while improving quality. “Our way of addressing the increasing cost of labor is by implementing more automation in our production,” Arad-Allan said.

A benefit of local production is closeness to buyers. “While the cost of labor is low, the challenge of managing quality and providing quick response time to critical customers demands that we keep our product development in the U.S. as it is today,” Caswell said.

Locating good partners can reduce cost as well. “For us to remain cost-competitive, we are considering using an OEM for peripheral devices — particularly when the item is already certified for use in countries in which we operate,” Lembre said.

Channel Development
Manufacturers will continue to rely on distributors for their channel in the upcoming year, rather than go to end users. “Our company follows the ‘direct sales, indirect fulfillment' model, which means that our products will be sold exclusively through distribution, but we will have a direct sales relationship with integrators and end users,” Edulbehram said. “That way, we can keep our prices lower by leveraging our distributors' efficiencies, and at the same time, have deep relationships with end customers and integrators for sales and support.”

Pacom also relies on VARs for sales, while networking with end customers and integrators directly. “For us as a manufacturer, the contact with end users is vital as we learn about their challenges and develop innovative and cost-effective ways in which they can overcome their issues,” Lembre said.

While selling to end customers is effective, it requires significant manpower. VIVOTEK will continue its channel efforts with distributors and system integrators, Ku said. Road shows with solution partners are another way it plans to expand its channel.

Channel partners can respond quickly to end-user needs . “Education is always provided in full to solution and channel partners to better prepare and educate users in using our products,” said Ian Cameron, MD of Mirasys.

Strategic partnerships can be an effective go-to-market strategy for specific vertical segments. “We will broaden our channel development toward telcos and utility companies who are interested in combining home security with their offerings and services,” Arad-Allan said.

Dis tributor Brands Distributors and integrators will launch more independent product lines in 2011, as margins and volumes fall. An example was Dutch integrator TKH Group acquiring Optelecom-NKF in November. “The phenomenon of distributors pushing their own brands into the market is not unusual, and Hikvision does not view this as a threatening move for intense competition,” Yang said. “Instead, the company will find ways to cooperate with a wobbling distributor to secure its foothold in the market and seize opportunities together. Even if a distributor asked Hikvision to accept OEM orders, the company would be happy to work together.”

Other product makers also felt distributor brands would not hurt their business. “We will focus on OEM sales for global distributors,” Wu said.

Distributor brands do not always compete with products carried by the distributor. “Even when working with ADI Global Distribution, a subsidiary of Honeywell, in Nordic countries, who have their own branded products, Mirasys continues to acquire good market share,” Cameron said. “In terms of functions, software abilities, scalabilities and interface applications, as long as the product is unique, market competition should not be feared.”

Marketing and Education
As the market rebounds, manufacturers are preparing to reach out to strategic buyers. “Our end users are the installers and central monitoring stations,” Arad-Allan said. “They are in most cases the decision makers of which security system to install in the home.”

Visonic's sales and marketing efforts will target installers with events, dedicated tools, webinars and papers. “Another media we will soon start using is social media, which is an excellent tool for engaging our customers in conversation, ideas, views and information,” Arad-Allan said.

The PSIA will focus on engaging consultants, end user sand integrators. “Over the course of 2011, PSIA will present focused educational offerings in specific regions and online,” Bunzel said. “We will continue to conduct strategic educational outreach to better inform the industry of our efforts.”

VMS is becoming more essential, yet requires training for end customers and channel partners. “We place a lot of emphasis on education, especially because the market is undergoing a transition from analog to IP,” Edulbehram said. “We will certainly use new media tools that are available for education — Web-based training — as well as networking with Facebook, LinkedIn and Twitter.”

Returning to basics, dialogue is essential for manufacturers and solution providers to make customer needs the top priority for 2011. “Focusing on perfecting technical functions might be impressive, but might not suit the needs of the end users,” Scott said. “Build things people want to buy!”