EMEA Update
The EMEA region accounts for about one third of IndigoVision's revenue, with the U.K., Russia and Africa being key growth markets. Our target verticals are the traditionally analog-prone ones, namely petrochemical/mining, government/police/military, casinos/hotels and financial/banks. Take petrochemical in Russia for example; we recently won an oil platform project that demanded IP-based, offshore monitoring, as well as monitoring over its 2,000 kilometers of pipelines.
Core Competence
Software innovation and flexibility are key to our continued success; at the moment, our easy-to-use interface integrates 26 subsystems off the shelf. We remain open, and we don't charge for extra workstations, alarms, added features or third-party integration. The landscape today is different; product rollouts are much easier, with our strategic partners: system integrators and value-added resellers. We will continue to update our software offerings twice a year, focusing on large-area resilience and hardware compatibility.
Hurdles to Overcome
Keeping momentum up, while making everything easy to our salespeople and partners, is our biggest challenge. Our promotional activities will be more targeted, and the foot work in finding more partners and end users will always be required. At the end of the today, it's about the will to succeed and trust in everyone to do their part.