In the face of the demand of high definition, intelligence and networking, Dahua insists taking customer's need for the priority, working on upgrading the product structure by strong R&D ability and market accumulation.
Standing Out in 2011 Security 50
Despite the worldwide economic recession in the past year, it is no denying that Dahua has received wide recognition from customers of different vertical markets. Though the regional market niches vary from one to another, Dahua's turnover growth reached more than 45% throughout the last year, ranking 10th in 2011 Security 50, which contributes to its effort to enhance the production capability and marketing strategy.
The year of 2011 is the 10 th anniversary of Dahua, due to the integration of core competence and the deep extension of business, and through the integration of sales channels and the optimization of supply chain as well as the stretch of foreign business, and the total revenue is about US$ 350 million that is growing by 45% compared to the previous year, of which the overseas revenue takes up US$ 85 million, accounting for 58%. The company has made the profit of about US$ 65 million, rising 43% from a year before.
Perfecting Product Line
For the part of the back-end products, Dahua plans to develop new cost-effective DVR of entry level that features TI solution, providing another affordable solution that is differentiating from the homogeneous products. The integration of network camera with NVR will be a challenge. “We hope to refine our market via integration and optimization of the back-end software,” said James Wang, Product Manager for International Department. “Looking forward to accomplishing both routing and network capability.”
In addition, the exploitation of NVR will be fortified for catering to different market demand. The latest NVR will simplify the project planning for hoping that the problem of IT and router can be solved. The production of NVR will be oriented to the require-ments of marketing channels.
In the face of the demand of high definition, intelligence and networking, Dahua insists taking customer's need for the priority, working on upgrading the product structure by strong R&D ability and market accumulation. Throughout the year of 2011, Dahua has launched the storage products based on N6 platform, DVR has escalated to a system from a single product by the innovative promotion of 3.0.
The product plan in 2012 will refine the full series of video surveillance product. After launching the 700 TVL series analog camera, Dahua realized the serialization of the analog cameras together with 1.3-, 2.0-, 3.0- and 5.0-megapixel HD camera as well as the infrared products.
The company will continue to maintain its core advantage to seize market share. Full-line network camera with HD chip which features 1.3-megapixel CCD and CMOS is a distinctive product line, and 2.0-megapixel 1080P CMOS has been under developing for three years. The speed dome with in-house design zoom module and the analog camera with 700 TVL has been applied into many domestic projects, which were launched last year and received much recognition. Together with megapixel speed dome, the intelligent auto-tracking dome will be the new front-end product.
“Since the back-end device has already been saturated,” said Wang. “The revenue growth of this year will largely depend on the sales volume of front-end device. The overseas sales volume of network camera increased six times and remains to be the key segment of the production line.” Furthermore, the company has offered one-stop shopping solution to better serve customers' demands, ranging from the display, video door phone to intelligent lock (fingerprint, biometrics). According to Wang, the optimization of software will become one of Dahua's endeavor directions in the new year to come, some intelligent mobiles devices such as iPhone, iPad are quite popular as the application software should be more scalable to the mobile users.
Besides, Dahua has introduced the comprehensive high-end solution and “Safe City” solution of the third generation - Video platform M60, which is a breakthrough in terms of its compatibility, reliability, scalability and intelligent application. The release of 8.0-megapixel intelligent traffic HD camera, 8.0-megapixel radar speed camera and traffic management platform indicates that the company has accomplished the development from storage products to front-end products and even for the specific vertical market.
As an excellent player in security industry, by aiming to be a total solution provider to partners, Dahua has achieved many successful solutions in different walks including intelligent transportation, energy resources such as oil, natural gas, hydroelectricity and etc.
The Safe City project deployed in Mauritius is a typical example. The company's video surveillance systems have been installed in Mauritius' capital and a local famous resort which has been transferred to local police authorities and is ready to deter gangsters and criminals.
Moreover, Dahua tailored ATM DVRs for one commercial bank in Indonesia. This commercial bank, located in Jakarta, is one of the largest banks in Indonesia. It sourced thousands of units of DVRs from Dahua for their newly introduced ATMs with the specializations in financial services offerings, such as insurance, credit card and checking/saving account. The bank currently owns more than 875 domestic branch offices and more than 6,300 ATM locations.
Its special application environment such as the confined installing space and long time non-stop working nature requests that the ATM-utilized DVRs shall be more compact in design and bettered in ventilation performance at a controllable cost.
The big bank introduced a great amount of ATMs out of business expansion and planed to purchase necessary security devices to build a surveillance system. They also added that those newly introduced ATMs will be placed in a centralized mode instead of scattered mode; besides; the solution shall be of high cost-performance ratio.
Therefore, Dahua proposed a solution from a totally novel perspective: 4 ATM kiosks pair with four cameras and one DVR, which can, at least, spare 2/3 devices compared with the conventional solution, which is adopted in some regions and countries.
“As a challenger, Dahua should not only build its branding but also do better to meet customer 's needs. We should keep supporting our partners that will continue to be our focus for the years to come,” emphasized Chen . “ Our ultimate goal is to become a total solution provider by all means.”